Womaness launched in the US in 2021. State Of, an Arfa brand, launched in August 2020. Procter & Gambleβs Hair Biology also hit the market in 2020. Before that, there was Kindra in 2019. And just in the last few…
Continue readingMetaverse beauty is already beginning. Itβs a ground for experimentation, with potential for early adopters to gain traction in an untapped and evolving space. Weβre already seeing major incumbents and fledgling brands trying out ideas for metaverse engagement, and Iβll…
Continue readingInfluencer-led beauty brands are on the rise, thanks to a combination of content creator culture shifts and the simultaneous rollout of social selling tools on platforms including Instagram and TikTok. In 2021 I wrote an article about why you should…
Continue readingSo here it comes: an impending recession. As Kevin LaBuz (Head of IR and Corporate Development at 1stDibs) put it in this LinkedIn article, βthings are getting chillier,β and companies across industries are pulling back on hiring as they begin…
Continue readingA couple of months ago I asked whether DTC beauty brands are f*cked β because things havenβt been looking ship-shape for some of the leaders in the segment, including Glossier and BH Cosmetics. But I donβt like to highlight the…
Continue readingSupply chains. Have they ever been talked about so much, and with such fear? Even if youβre not actually feeling scared of supply chain disruptions, youβre definitely thinking about them β especially if your beauty brand relies on international links…
Continue readingHi there, Iβm Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else thatβs stressing you out in your…
Continue readingNostalgia: βa wistful or excessively sentimental yearningβ for a time in the past. When youβre missing the glow of times gone by, you want to bring some of that feeling back β and beauty products have the emotive power to…
Continue readingItβs been a big couple of years for global disruption, and no oneβs come out unchanged. The pandemic, lockdowns, and the related financial (and emotional) uncertainty have driven consumers to think carefully about the products they buy, and why they…
Continue readingBeauty brands have always been focused on trends. Whether dictating trends to consumers or swaying to the flow of consumer desire, mainstream trends β or for some brands, subversive trends β have played an important role in the success (or…
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