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8 Min Read | ‘Daigou’ translates from Chinese to English as ‘buy on behalf’, or surrogate shopping — and that is, essentially, what it is. It’s a practice which peaked in 2013, whereby an individual or group outside of China…
Continue reading8 Min Read | As the most significant sales period for Western beauty markets, Christmas has long been marked on the calendar for beauty brands and consumers alike. But as Covid-19 continues to affect much of the world, and more…
Continue reading8 Min Read | Tech accelerators or incubator programs are often run by large businesses, with investment from venture capitalists. They’re interested in driving the success of startups that will help them develop and roll out new technology within their…
Continue reading8 Min Read | Covid-19 threw all industries into flux, and restrictions on movement and work had enormous implications for supply chains. Supply chain managers and contributors at every stage had to adapt rapidly in order to provide essential goods…
Continue reading8 Min Read | Beauty brands that strive to tap into the Chinese market are working with a new generation of consumers, whose lifestyles, desires and world views are changing with wider societal and global shifts. A report by Deloitte,…
Continue reading8 Min Read | Beauty industry intelligence has developed leaps and bounds in recent years, and now everyone from multinational incumbents to fresh startups are using AI and big data to leverage their businesses and create new products. The scope…
Continue reading8 Min Read | While influencer culture is shifting towards advocacy, celebrity brand ambassadors and celebrity-owned brands are a different kettle of fish. Brands with a celebrity name driving their messaging often grow at a much faster rate than those…
Continue reading8 Min Read | Before the 2020 pandemic, it wasn’t easy for beauty consumers in Africa — and particularly those interested in the luxury category — to buy from international brands that don’t trade in the region. Options were limited,…
Continue reading8 Min Read | If there’s one thing we know about fragrances, it’s that they have the power to evoke a strong emotional reaction. Research shows that scents can trigger memories and transport you to another place or time, so…
Continue reading8 Min Read | Each generation is facing its own challenges during the Covid-19 pandemic, but Gen Z consumers — with the influence of digital culture affecting them particularly deeply — are going through a unique rewiring of emotions. As…
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If anyone is wondering how important having a well optimised website is, or if they should be investing in SEO, content marketing then this research I came across will answer that question for you - "Google is the new dermatologist" - Skincare brands need to identify and anticipate what consumer needs are in order to make better use of search optimisation. What are my consumers searching for? What are their concerns? What is it they're trying to solve? Consumers are using Google as their dermatologist by asking questions related to intimate skincare problems. Check what searches were made in the last 12 months based on concerns, product type, ingredients and skin type. (Via Luxury Society)
What is the site for Google searches?
