Content marketing isn’t optional for successful beauty brands in the current industry landscape — it’s essential. Over my years of working with brands on their marketing strategy, I’ve come across plenty of brands who struggle to nail their written content…
Continue readingIn the last few months of 2021, there was a lot of industry chatter about a plastic surgery boom. The most popular perspective seems to be this: that people have spent an unprecedented amount of time analyzing their own faces…
Continue readingOne of my key predictions for 2022 is that big brands will continue to focus their investments on tech. They’ll partner with tech firms to increase the functionality of their offerings, for both physical and digital products and services. And…
Continue readingHalal cosmetics are beauty products that are composed, produced, and made up of materials that are allowable under Islamic law. They are referred to as halal, an Arabic term that means permissible or acceptable. Ingredients originating from pigs, carrion,…
Continue readingAuthenticity has been a pop culture buzzword for a few years now, and it’s used all the time by beauty brand marketers (myself included). But you can only use a word so many times before you have to drill down…
Continue readingImagine a brand with over 2,250 stores worldwide. It’s a household name, loved and trusted by a huge market of repeat customers, and it made well over USD $1 billion in profit in 2020 even though most of its stores…
Continue readingIn a recent brand meeting, a client told me: “I remember watching my mother put on makeup, and I’d sit there and ask what all the different pots were for, and she’d explain…this is for covering that up, this is…
Continue readingTikTok started out as a platform for video memes, offering its users easy, low-stakes production and quick engagement. But the app has loftier goals, and it’s making moves to come into its own as a key route for brands to…
Continue readingNo, this isn’t just another article on pain point marketing. Beauty brand marketers can talk endlessly about how to identify customer pain points in order to sell them products. But while that approach feels ever more outdated, pain points are…
Continue readingWe all knew this year wasn’t going to be smooth sailing for anyone. But within the waves of renewed uncertainty, beauty brands have continued to prove resilient to crisis, and we’ve seen the signs of an industry shift towards new…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
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