Supply chains. Have they ever been talked about so much, and with such fear? Even if you’re not actually feeling scared of supply chain disruptions, you’re definitely thinking about them – especially if your beauty brand relies on international links…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingNostalgia: ‘a wistful or excessively sentimental yearning’ for a time in the past. When you’re missing the glow of times gone by, you want to bring some of that feeling back – and beauty products have the emotive power to…
Continue readingIt’s been a big couple of years for global disruption, and no one’s come out unchanged. The pandemic, lockdowns, and the related financial (and emotional) uncertainty have driven consumers to think carefully about the products they buy, and why they…
Continue readingBeauty brands have always been focused on trends. Whether dictating trends to consumers or swaying to the flow of consumer desire, mainstream trends — or for some brands, subversive trends — have played an important role in the success (or…
Continue readingAs if the past few years haven’t been challenging enough, the beauty industry is facing another major challenge on the horizon: inflation. Big brands like Proctor & Gamble have been raising the prices of grooming, skin care, and oral care products…
Continue readingOn January 14 this year BH Cosmetics (creators of formulas for Iggy Azalea and Doja Cat, among others) filed for bankruptcy. BH was a DTC color cosmetics brand which sold products online, and through retailers including Ulta Beauty. Launched in…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingAt the beginning of 2022, reports showed that Sephora would retain its position as the number one beauty retailer in the world. This is no mean feat, particularly as the world awkwardly trips through the foothills of the pandemic —…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
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