At the beginning of 2022, reports showed that Sephora would retain its position as the number one beauty retailer in the world. This is no mean feat, particularly as the world awkwardly trips through the foothills of the pandemic —…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingTikTok started it: short form video content that entices users with an irresistibly digestible and entertaining way to lose themselves in scroll time. Then Facebook played copycat, and invented Reels — and now Reels take up 20% of time spent…
Continue readingWith consumer culture shifting, and social media ad costs soaring, private marketplaces (PMPs) are sidling onto the scene. They may be quieter than conventional social media, and less easy to scale with a viral-video hit, but PMPs offer beauty brands…
Continue readingIn the first of this two-parter I wrote about creators taking a directive role in their own economy, and about the increased consumer appetite for creative content in general; as well as live shopping and NFTs. You can read that…
Continue readingIf you’re anything like me, you’re still trying to get your head around what’s happened over the last couple of years. To try and make sense of a small piece of the pandemic chaos, I’ve laid out how beauty commerce…
Continue readingThe European cosmetics market is extensive, reaching an annual consumption value of over €76 billion. But with many of the largest conglomerates owning dozens of brands, each with their own extensive product ranges catering to different market segments, there is…
Continue readingEveryone’s talking about the post-covid consumer, but what do we really know? Beauty brands have been taking a range of approaches to convert sales after the depths of the pandemic, but it hasn’t been easy for anyone. In February, Glossier…
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