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5 Min Read | Now more than ever, beauty brands of all sizes are making use of what they view as their strongest asset- the enthusiasm of their customers. It’s a good thing too, as the current global situation continues…
Continue reading8 Min Read | With so many businesses competing for consumer attention in saturated markets, savvy beauty brands keep ahead of emerging markets in order to leverage growth by launching in new regions. Knowing where to look is key to…
Continue reading8 Min Read | So far, data about how the beauty industry will ride out the pandemic has contained mixed messages. In general, reports show that many categories have already started to bounce back after a dip in March this…
Continue reading8 Min Read | This year brought the surprise news that the UAE was to normalize relations with Israel, in a deal with far-reaching implications. For the beauty industry, the deal opens up trade between the two markets. But at…
Continue reading8 Min Read | The Internet has changed the influencer landscape almost unrecognizably over the last decade. From celebrities taking up the vast majority of social influencing roles in 2010; to today’s vastly popular ‘real people’ influencers who have used…
Continue reading7 Min Read | In today’s age of glamour and contour, Halloween is becoming as significant as Christmas for both consumers, beauty brands and make-up artists alike. Since the time of ancient Celtic harvest festivals, particularly the Gaelic festival Samhain,…
Continue reading8 Min Read | Have you heard anyone say “I love this, it takes me straight back to the 90s!” this year? From brown lipstick to super slick lip gloss, and thick eyeliner to blue eyeshadow, 90s beauty trends have…
Continue reading6 Min Read | Brands no longer need to wait for the summer months with their festivals and crowded city centres to interact with their audiences. At Home experiences bring engagement and trial opportunities to everyone’s living room, says Vaughan…
Continue reading7 Min Read | The market for male beauty and personal care brands has always been smaller — and harder to tap into — than the female beauty market. As the pandemic continues to change the way all of us…
Continue reading8 Min Read | According to data collected by Statista, skincare is the most profitable category in the cosmetics industry, taking up 39% of the global market. The shift from in-person shopping experiences to online has been a gradual one,…
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