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8 Min Read | Beauty and wellness have always had a close relationship, with spas and salons selling feel-good and health supportive experiences. Recently, wellness has been taking a turn towards the virtual, and this shift is likely to be…
Continue reading8 Min Read | Sexualization has been used as a marketing tool in the beauty industry for generations, with products aimed at women often sold as a means to increase sexual appeal. But in the 21st century, as attitudes towards…
Continue reading8 Min Read | Travel retail has been at the top of the list of beauty sales channels that have suffered as a result of this year’s pandemic. In 2019, beauty sales within travel retail were up 30% — but…
Continue reading8 Min Read | ‘Daigou’ translates from Chinese to English as ‘buy on behalf’, or surrogate shopping — and that is, essentially, what it is. It’s a practice which peaked in 2013, whereby an individual or group outside of China…
Continue reading8 Min Read | As the most significant sales period for Western beauty markets, Christmas has long been marked on the calendar for beauty brands and consumers alike. But as Covid-19 continues to affect much of the world, and more…
Continue reading8 Min Read | Tech accelerators or incubator programs are often run by large businesses, with investment from venture capitalists. They’re interested in driving the success of startups that will help them develop and roll out new technology within their…
Continue reading8 Min Read | Covid-19 threw all industries into flux, and restrictions on movement and work had enormous implications for supply chains. Supply chain managers and contributors at every stage had to adapt rapidly in order to provide essential goods…
Continue reading8 Min Read | Beauty brands that strive to tap into the Chinese market are working with a new generation of consumers, whose lifestyles, desires and world views are changing with wider societal and global shifts. A report by Deloitte,…
Continue reading8 Min Read | Beauty industry intelligence has developed leaps and bounds in recent years, and now everyone from multinational incumbents to fresh startups are using AI and big data to leverage their businesses and create new products. The scope…
Continue reading8 Min Read | While influencer culture is shifting towards advocacy, celebrity brand ambassadors and celebrity-owned brands are a different kettle of fish. Brands with a celebrity name driving their messaging often grow at a much faster rate than those…
Continue readingHi guys! Found this video some of you guys might find useful. It's about how the pandemic has changed the Beauty Industry since COVID19. Worth watching the first few minutes. It's not a long video but has some interesting facts about the shift in the cosmetic industry such as how sales in skincare products have surpassed makeup sales for the first time thanks to COVID.
Hey all! Ever heard of Content Mapping? I just recently got to grip with the basis of it after doing some research. A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content through their lifecycle stage. I highly recommend it if you are looking to build on your customer journey! But this is bearing in mind you have your buyer personas done. I'll attach a template below if any of you guys are interested. And for those who aren't sure I'll attach a link below where Karen Hamilton explains the essence of content mapping in 3 mins www.youtube.com/watch?v=jcs7W-XLlZs
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