8 Min Read | It was touch and go, but the Olympics is now underway in spite of Covid-19 — and beauty brands are right there in the action. We’ve seen a swathe of beauty brand sponsorships for athletes and…
Continue reading8 Min Read | Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing…
Continue reading8 Min Read | Since they began to appear as successful players on the beauty scene, DTC brands have had one particularly good friend: the internet. From Glossier to ColourPop, DTC upstarts have succeeded almost exclusively through digital marketing. Standout…
Continue reading8 Min Read | In spite of surging e-commerce use, consumers have made a shift towards local shopping since quite early in the pandemic. It has changed the way people see the world, and the place they live — research…
Continue reading6 Min Read | Ask many beauty brand marketers today about their content strategy and you’ll likely get a response along the lines of, “We’re blogging a few times a month.” They may even mention that they aim to create…
Continue reading15 Min Read | The last eighteen months have been a redefining year for the beauty industry. As consumer values and expectations shifted, big beauty corporates and startups alike have been forced to adapt. Shocked by the COVID-19 crisis, instore…
Continue reading8 Min Read | You might have read the article I recently wrote about NFTs — a new way to monetize digital content or art via cryptocurrency. Now, I want to talk about another kind of cryptocurrency that could disrupt…
Continue reading8 Min Read | The UK government has recently been the first to announce that almost all Covid-19 restrictions will be lifted this month. And elsewhere in the world, life is opening up again — so the beauty industry is…
Continue reading6 Min Read | 2020 has been called the lost year as the pandemic dramatically changed how consumers shop, interact and live their lives. The cosmetic industry was not spared from this economic hit as many businesses, both small and…
Continue reading8 Min Read | Digital marketing has had a good run over the last decade-and-a-bit. It’s been a solid period of time in which social media usage has boomed, and the legislation that governs how brands can use it for…
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