Content marketing isn’t optional for successful beauty brands in the current industry landscape — it’s essential. Over my years of working with brands on their marketing strategy, I’ve come across plenty of brands who struggle to nail their written content…
Continue readingOver the last decade, we’ve seen waves of influencer-founded beauty brands arrive on the market via Instagram and YouTube, including (but definitely not limited to) Huda Beauty and Jeffree Star Cosmetics. Now, TikTok is enjoying a boom in users and…
Continue reading“I’m happy to lose £10m by quitting Facebook,” was the statement last week from Lush’s chief executive, Mark Constantine as he declared his company would no longer invest resources in platforms like Facebook, Instagram, Snapchat and TikTok. The decision was…
Continue readingTruth: I’ve been hesitant to write this, because nearly two years into the Covid-19 pandemic, the situation is still uncertain. Just as some regions of the world open up, others prepare for new lockdowns. So the travel retail sector is…
Continue readingIf Facebook is the person at the party who wants to be liked by everyone, and Instagram is the one that wants to show off about how happy and successful they are, then Pinterest is the quiet one. Pinterest is…
Continue readingSome beauty brand founders know from day one that they’re not going to stick around forever. They’ll grow the brand, sell, and move on. Others have every intention of being a central figure for as long as the brand is…
Continue readingGrowing a beauty brand is about more than the inner workings of that business. In a consumer culture where brand ethics and messaging are as important as the products themselves, brands have to expand their vision beyond those operations that…
Continue readingThe Covid-19 pandemic, and the recurrent lockdowns of 2020, meant that advertisers had to adjust their messaging for the moment. With anxiety running high throughout the world’s population and many people losing income, beauty brands tempered their enthusiasm — particularly…
Continue readingCultural attitudes towards beauty are changing, and as they do so, more and more people are calling out the industry for its historical role in making people feel bad about their appearance. From ageist marketing to gender stereotypes, and outdated…
Continue readingA new wave of ‘skinimalist’ consumers favor simple, multi-use products. They’re rejecting complex beauty routines and no longer aspire to having an extensive collection of skincare and makeup products in their cupboards. They care about the planet, and are eager…
Continue readingHi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
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