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6 Min Read | The Japanese market in men’s skincare lags behind other Asian beauty capitals like China and South Korea. However, in spite of the categories niche position and smaller market size, the men’s skincare market in Japan continues…
Continue reading8 Min Read | We know Covid-19 has had a huge impact on B2C beauty brands so far — but B2B relationships have had to change too. With decreased budgets and a rapid shift to digital and remote operations and…
Continue reading8 Min Read | Over the course of the last few months (and still continuing), consumer habits have shifted to online product discovery and purchasing. Digital platforms, including websites, apps and social media, have become increasingly essential for brands to…
Continue reading9 Min Read | If you thought livestreaming was just the online version of TV shopping channels like QVC, you’d be wrong. Because livestreaming is an interactive, two-way experience, and those who buy beauty products off the back of livestream…
Continue reading8 Min Read | As the beauty market becomes ever more competitive, and beauty consumers grow increasingly knowledgeable about the ingredients and technology behind the products they choose, beauty brands can no longer use the same old recipes and manufacturing…
Continue reading9 Min Read | Beauty consumers in the Middle East have traditionally preferred in-person shopping experiences. But that’s beginning to change. While malls in the region are expected to remain popular for a few years yet, a number of factors…
Continue reading9 Min Read | About the Author: Federica Crescenzi is part of Gentlemen Marketing Agency, a digital marketing agency that helps foreign companies to establish or strengthen their position in China. The agency supports companies with market entry strategies in…
Continue reading9 Min Read | Spotting an emerging market before everyone else does — and making the most of it — can catapult a small or middle-weight beauty brand to success. We all know that China has been revered as an…
Continue reading8 Min Read | Are QR codes part of your beauty brand’s e-commerce operations — or even part of your personal shopping habits? Your answer probably depends on where in the world you live and work. But this year’s global…
Continue reading8 Min Read | Ten years ago, data and security breaches were more likely to happen in the empirical world. But today, cyber attacks pose a very real threat to businesses — and their clients — across industries. Some of…
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