8 Min Read | Let’s rewind to meet two typical beauty consumers, pre-2020. One of them is a Millennial or Gen Z beauty user who is at ease in the digital world, and totally comfortable with cutting-edge technology. She’s enthusiastic…
Continue reading8 Min Read | History tells us that restriction is followed by release. Economists at UCLA predict that the economic stress and recession caused by Covid-19 regulations will be no different — and expectations are growing that we’ll soon be…
Continue reading8 Min Read | In brick-and-mortar retail, gamification has been deployed in recent years to make the shopping experience more exciting, and entice more consumers into stores. It’s a strategy that applies game mechanics, such as leader boards, levels, points…
Continue reading6 Min Read | There are endless skincare-related questions consumers think about daily, however turning to their friends for answers on sensitive topics often isn’t an option. Asking a friend for a recommendation on the best moisturiser seems like an…
Continue reading8 Min Read | With people spending more and more time online, global attention is turning to the health implications of our digital lives. A growing body of research, undertaken during the Covid-19 pandemic, highlights risks to mental and physical…
Continue reading8 Min Read | Every brand has to start somewhere. And no matter the size of your investments or your marketing team, every brand has a very first customer. We often write about brands who have already gained a strong…
Continue reading15 Min Read | Finding a cosmetics manufacturer for your business can be tricky. There are many factors to consider before making the big decision, such as what type of product you need, how much you’re willing to spend on…
Continue reading8 Min Read | The beauty industry is one of the most lucrative industries in the world. Valued at a whopping $532bn in 2019; it’s no surprise that brands are using content marketing to increase awareness and expand their customer…
Continue reading7 Min Read | Good content is one thing, but great online content that supports your brand and drives conversions is another. How do you define what great content is? Yes, it should be well-written, highly engaging, and it should…
Continue reading10 Min Read | The new breed of consumer is increasingly aware of brands and their ideologies, thanks to social media. They’re accustomed to seeing #crueltyfree campaigns on Facebook and Instagram and the hashtag displayed as a brand selling point….
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