You’re launching (or scaling) a cosmetics brand. You need a tech stack that can handle everything you need it to do – from analytics and tracking to payments, content delivery, and everything in between. And you need interoperability between tools…
Continue readingI’m willing to bet that 90% of the people reading this do not love writing email nurture campaigns. Sitting around a table with a group of beauty marketers recently, they all had the same response when we started talking about…
Continue readingAcross almost all of the brands I’ve worked with, there’s been a general disregard for how important call to action buttons really are. Beauty brands will spend hours, days, weeks fine-tuning their web and email content – and then throw…
Continue readingTruth: now and then over the last year or so, I got excited about the metaverse. I’ve felt the irresistible pull of newness, of possibility, of the potential for a whole new world. But when I read this recent article…
Continue readingWho doesn’t want to know what the future holds? I know I wouldn’t mind a glimpse every now and again, and I’m sure beauty and cosmetics marketers feel the same. Unless you have access to a crystal ball, that’s unlikely…
Continue readingDo you remember what beauty stores were like in 2012? Thinking back, I remember one particular store visit that typifies the beauty store experience a decade ago. It was on a legacy shopping street, and I went in to look…
Continue readingCryptocurrencies including Bitcoin and Ethereum were down by more than 50% from their all-time highs towards the end of 2021, although they climbed to a stronger start-of-year in 2022. But again, they’ve taken a hit in the latter half of…
Continue readingWomaness launched in the US in 2021. State Of, an Arfa brand, launched in August 2020. Procter & Gamble’s Hair Biology also hit the market in 2020. Before that, there was Kindra in 2019. And just in the last few…
Continue readingMetaverse beauty is already beginning. It’s a ground for experimentation, with potential for early adopters to gain traction in an untapped and evolving space. We’re already seeing major incumbents and fledgling brands trying out ideas for metaverse engagement, and I’ll…
Continue readingInfluencer-led beauty brands are on the rise, thanks to a combination of content creator culture shifts and the simultaneous rollout of social selling tools on platforms including Instagram and TikTok. In 2021 I wrote an article about why you should…
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