6 Min Read | Content marketing isn’t optional for successful beauty brands in the current industry landscape — it’s essential. Over my years of working with brands on their marketing strategy, I’ve come across plenty of brands who struggle to…
Continue reading10 Min Read | The competition for customer loyalty has never been more intense. Of course, loyalty has always been a key focus for marketing and retention strategists — because the lifetime value of customers who stick around can make…
Continue reading7 Min Read | New beauty brands are launching into a competitive post-pandemic market, but they have an advantage that their predecessors didn’t. As the relationship between consumers and brands evolves, startups are capitalizing on the public’s desire to be…
Continue reading8 Min Read | Last month, I watched in awe as two human-shaped robots effortlessly completed a parkour-style obstacle course, navigating complex terrain and effortlessly finding their footing on the uneven surfaces of a range of objects, placed at distances…
Continue reading7 Min Read | The first deepfake that really caught my attention was this one: Bill Hader is speaking on Letterman’s Late Show, and then suddenly he’s Tom Cruise. And then he’s Bill Hader, and you wonder if you just…
Continue reading7 Min Read | A brand’s marketing team can’t just step in to build a strategy after a product has been created. With user-generated content on social media key to strategic success, marketers need to be involved in product development…
Continue reading7 Min Read | Male cosmetics brands are converting more sales, and the men’s beauty movement is led by younger generations. Today’s boys are growing up with a broader perspective on masculinity and sexuality, influenced by a growing culture of…
Continue reading8 Min Read | The Middle East may not seem like the most logical market for a sexual wellness beauty brand to tap. But perspectives in the region are beginning to shift, and women are striking up positive conversations about…
Continue reading6 Min Read | Consider this: are beauty brands on the verge of getting Gen Z marketing all wrong? OK, maybe not all wrong. But as an industry, we’ve been talking a lot about this upcoming generation of consumers, and…
Continue reading7 Min Read | Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing…
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