📬 Get access to leading edge reporting and analysis, including data-led industry insights, deep-dives into technology, marketing, strategy and media.
10 Min Read | The term “cannabis cosmetics” is rapidly emerging in the cosmetics and beauty sector, having numerous overseas startups announcing the use of cannabis in beauty products. How has cannabis become an integral part of a fast-growing market…
Continue reading8 Min Read | Beauty is one of the fastest-growing categories in the consumer goods industry. With an annual growth of eight percent in recent years, it offers some lucrative business opportunities. But can just anyone with a good idea…
Continue reading8 Min Read | China, first to be hit hard by Covid-19, is showing strong signs of economic recovery — and its luxury cosmetics market is quickly returning to pre-pandemic levels. Why? The answer appears to lie with China’s younger…
Continue reading8 Min Read | Beauty and wellness have always had a close relationship, with spas and salons selling feel-good and health supportive experiences. Recently, wellness has been taking a turn towards the virtual, and this shift is likely to be…
Continue reading8 Min Read | Sexualization has been used as a marketing tool in the beauty industry for generations, with products aimed at women often sold as a means to increase sexual appeal. But in the 21st century, as attitudes towards…
Continue reading8 Min Read | Travel retail has been at the top of the list of beauty sales channels that have suffered as a result of this year’s pandemic. In 2019, beauty sales within travel retail were up 30% — but…
Continue reading8 Min Read | ‘Daigou’ translates from Chinese to English as ‘buy on behalf’, or surrogate shopping — and that is, essentially, what it is. It’s a practice which peaked in 2013, whereby an individual or group outside of China…
Continue reading8 Min Read | As the most significant sales period for Western beauty markets, Christmas has long been marked on the calendar for beauty brands and consumers alike. But as Covid-19 continues to affect much of the world, and more…
Continue reading8 Min Read | Tech accelerators or incubator programs are often run by large businesses, with investment from venture capitalists. They’re interested in driving the success of startups that will help them develop and roll out new technology within their…
Continue reading8 Min Read | Covid-19 threw all industries into flux, and restrictions on movement and work had enormous implications for supply chains. Supply chain managers and contributors at every stage had to adapt rapidly in order to provide essential goods…
Continue reading'The importance of tailoring your message to different social media sites.' So I came across this resourceful source online, its worth a read. Little did I know at first, despite having some common traits, each social media platform has its own voice and audience. Whether it's Facebook, Twitter, Instagram, LinkedIn or Pinterest, it's important to tailor the message you want to get out there depending on what platform you're using. [www.roionline.com/blog/bid/370805/how-to-tailor-your-message-to-different-social-media-sites](www.roionline.com/blog/bid/370805/how-to-tailor-your-message-to-different-social-media-sites)
How to Tailor Your Message to Different Social Media Sites
l.facebook.com
Each social media platform has its own voice and audience. Here's how to successfully tailor your message to different social media platforms.Hi everyone! I thought I'd share this insider video with you guys, on Australian founded company BECCA Cosmetics, tips for a 'brilliant' social media strategy. Current CEO Robert DeBaker discusses how he's managed to build a culture of people that are not just devoted to delivering great customer service but also a culture of engaging the consumer. Highly recommend to watch this video, to understand the importance of building authentic relationships with your consumers. [www.youtube.com/watch?v=xw2kzAl1Wqs](www.youtube.com/watch?v=xw2kzAl1Wqs)
Hi guys! Found this video some of you guys might find useful. It's about how the pandemic has changed the Beauty Industry since COVID19. Worth watching the first few minutes. It's not a long video but has some interesting facts about the shift in the cosmetic industry such as how sales in skincare products have surpassed makeup sales for the first time thanks to COVID.
