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16 Min Read | You’ve put in stacks of work into launching your new product; skincare, makeup, perfume, you name it, but now you’re facing one of the biggest challenges yet – how can you secure distribution in retailers for…
Continue reading6 Min Read | Top search engine rankings are one of the key pillars of online business success. According to Backlinko, the first result on Google gets 31.7% of all clicks — while results on the second page receive just…
Continue reading6 Min Read | Fragrance has been one of the few growth categories for beauty retailers over the past year. The reason? Shoppers are buying candles, diffusers and other scented items as they take comfort in smaller indulgences during the…
Continue reading8 Min Read | Travel Retail has undergone a radical transformation in the past twelve months, with the majority of the sector effectively becoming dormant in the wake of COVID-19. The channel may have taken a hard hit in 2020…
Continue reading13 Min Read | To say the world of retail is changing is somewhat of an understatement. The global disruption of online selling is a well known phenomenon. The cosy and stable environment of high street retailers buying and selling…
Continue reading20 Min Read | Trying to squeeze into a competitive market like the beauty industry – let alone trying to rise above larger, more established competitors – isn’t easy. Established brands like Glossier, Charlotte Tilbury and Sephora already know a…
Continue reading9 Min Read | Ramadan is the busiest advertising season of the year and advertising platforms, as well as brand marketing teams, know that high quality content, that really engages, can influence buying decisions for the rest of the year….
Continue reading8 Min Read | The COVID-19 pandemic has seen a near-total shutdown of all international travel over the past eighteen months. Moreover, the countries worst affected have suspended domestic journeys as well. As a result, the travel retail sector has…
Continue reading12 Min Read | Over the past decade, the power and influence of TV Shopping, particularly that which includes live product demos, has been growing. The QVC (Qurate Retail Group) Inc. shopping network, is a global leader in this channel…
Continue reading4 Min Read | Do you want increased conversions on your website? Of course you do. What business doesn’t want to increase their sales. The Call-To-Action (CTA) can act a gateway between marketing and sales. Everything that you’ve done, all…
Continue readingI am super excited about launching my first Pro Beauty Kit in collaboration with Relavel! Click the link to see my design journey!
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