📬 Get access to leading edge reporting and analysis, including data-led industry insights, deep-dives into technology, marketing, strategy and media.
8 Min Read | Sexualization has been used as a marketing tool in the beauty industry for generations, with products aimed at women often sold as a means to increase sexual appeal. But in the 21st century, as attitudes towards…
Continue reading8 Min Read | Travel retail has been at the top of the list of beauty sales channels that have suffered as a result of this year’s pandemic. In 2019, beauty sales within travel retail were up 30% — but…
Continue reading8 Min Read | ‘Daigou’ translates from Chinese to English as ‘buy on behalf’, or surrogate shopping — and that is, essentially, what it is. It’s a practice which peaked in 2013, whereby an individual or group outside of China…
Continue reading8 Min Read | As the most significant sales period for Western beauty markets, Christmas has long been marked on the calendar for beauty brands and consumers alike. But as Covid-19 continues to affect much of the world, and more…
Continue reading8 Min Read | Tech accelerators or incubator programs are often run by large businesses, with investment from venture capitalists. They’re interested in driving the success of startups that will help them develop and roll out new technology within their…
Continue reading8 Min Read | Covid-19 threw all industries into flux, and restrictions on movement and work had enormous implications for supply chains. Supply chain managers and contributors at every stage had to adapt rapidly in order to provide essential goods…
Continue reading8 Min Read | Beauty brands that strive to tap into the Chinese market are working with a new generation of consumers, whose lifestyles, desires and world views are changing with wider societal and global shifts. A report by Deloitte,…
Continue reading8 Min Read | Beauty industry intelligence has developed leaps and bounds in recent years, and now everyone from multinational incumbents to fresh startups are using AI and big data to leverage their businesses and create new products. The scope…
Continue reading8 Min Read | While influencer culture is shifting towards advocacy, celebrity brand ambassadors and celebrity-owned brands are a different kettle of fish. Brands with a celebrity name driving their messaging often grow at a much faster rate than those…
Continue reading8 Min Read | Before the 2020 pandemic, it wasn’t easy for beauty consumers in Africa — and particularly those interested in the luxury category — to buy from international brands that don’t trade in the region. Options were limited,…
Continue readingHey all! Ever heard of Content Mapping? I just recently got to grip with the basis of it after doing some research. A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content through their lifecycle stage. I highly recommend it if you are looking to build on your customer journey! But this is bearing in mind you have your buyer personas done. I'll attach a template below if any of you guys are interested. And for those who aren't sure I'll attach a link below where Karen Hamilton explains the essence of content mapping in 3 mins www.youtube.com/watch?v=jcs7W-XLlZs
Love ❤️ this
If anyone is wondering how important having a well optimised website is, or if they should be investing in SEO, content marketing then this research I came across will answer that question for you - "Google is the new dermatologist" - Skincare brands need to identify and anticipate what consumer needs are in order to make better use of search optimisation. What are my consumers searching for? What are their concerns? What is it they're trying to solve? Consumers are using Google as their dermatologist by asking questions related to intimate skincare problems. Check what searches were made in the last 12 months based on concerns, product type, ingredients and skin type. (Via Luxury Society)
What is the site for Google searches?
Where did you find the statistics you posted? Is it from specific search that you typed into your browser?
No I came across it on luxury society, an online publication
