Hi, I’m Richard 👋 the founder and editor of Beauty Business Journal. Every week, I tackle reader questions about digital marketing, brand development, growth, content marketing, and anything else that’s stressing you out at the office.
I also provide thought leadership and practical advice for strategic thinkers, tactical executors and brand builders. I’m taking my experience as a seasoned marketer and sharing it with those who are building modern brands and seeking to understand changing market dynamics.
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Best of Beauty Business Journal
You’re launching (or scaling) a cosmetics brand. You need a tech stack that can handle everything you need it to
I’m willing to bet that 90% of the people reading this do not love writing email nurture campaigns. Sitting around
Across almost all of the brands I’ve worked with, there’s been a general disregard for how important call to action
Influencer-led beauty brands are on the rise, thanks to a combination of content creator culture shifts and the simultaneous rollout
Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals.
So here it comes: an impending recession. As Kevin LaBuz (Head of IR and Corporate Development at 1stDibs) put it
A couple of months ago I asked whether DTC beauty brands are f*cked – because things haven’t been looking ship-shape
On January 14 this year BH Cosmetics (creators of formulas for Iggy Azalea and Doja Cat, among others) filed for
Cryptocurrencies including Bitcoin and Ethereum were down by more than 50% from their all-time highs towards the end of 2021,
Metaverse beauty is already beginning. It’s a ground for experimentation, with potential for early adopters to gain traction in an
With consumer culture shifting, and social media ad costs soaring, private marketplaces (PMPs) are sidling onto the scene. They may
In May 2021, the US turned its attention to Mental Health Awareness month — and so did beauty brands. A
Some beauty brand founders know from day one that they’re not going to stick around forever. They’ll grow the brand,
8 Min Read | In spite of surging e-commerce use, consumers have made a shift towards local shopping since quite
8 Min Read | In a consumer industry that works with both organic and synthesized ingredients applied directly to its
8 Min Read | Every brand has to start somewhere. And no matter the size of your investments or your
10 Min Read | You might not think that 2020 was a good year to launch a brand. But a
Do you remember what beauty stores were like in 2012? Thinking back, I remember one particular store visit that typifies
Everyone’s talking about the post-covid consumer, but what do we really know? Beauty brands have been taking a range of
In the first of this two-parter I wrote about creators taking a directive role in their own economy, and about
If you’re anything like me, you’re still trying to get your head around what’s happened over the last couple of
Beauty brand marketing is creative, multi-faceted, requires innovation and a curious mind. But it’s also, at the end of the
Emojis: 128×128 pixel pictures that made grown-ups groan, “young people just don’t know how to write anymore.” But even older
The metaverse is exciting to a few, but uninteresting and/or unsettling to many others. A new survey by GWI, across
The beauty customer life cycle has been supported by tech for decades. But there have been several consumer groups that
On waking in the morning, you glance at your watch. Not to check the time, but to check how well
Uber isn’t the only door-to-door delivery service that’s branching out into beauty, but it may be the most high-profile. In
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