ABOUT US
Hi, I’m Richard 👋 the founder and editor of Beauty Business Journal. Every week, I tackle reader questions about digital marketing, brand development, growth, content marketing, and anything else that’s stressing you out at the office.
I also provide thought leadership and practical advice for strategic thinkers, tactical executors and brand builders. I’m taking my experience as a seasoned marketer and sharing it with those who are building modern brands and seeking to understand changing market dynamics.
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Best of Beauty Business Journal
Wisdom
The Social Media Formula That Makes Deciem A Powerhouse On Social
Let’s take a quick look at Deciem. Founded in 2013, it’s the umbrella company for a strong collection of science-based
Here’s Why Beauty Marketing Shouldn’t Feel Like Marketing
Don’t like marketing? I hear you. I (like you, I expect) am a marketer. And yet even I hate marketing
Here’s Why Brand Storytelling Is Easy
Storytelling. Marketers tell you it’s essential, and writers roll their eyes – of course it’s essential. Stories are life. And
6 Design Tips I Learned From Drunk Elephant
It’s a common experience, shared by top innovators and entrepreneurs and CEOs in every industry, all the time: that the
The Future Beauty Consumer of 2024 & Beyond
I keep hearing people say the same thing in various kinds of conversations, and in all different contexts: “strange times.”
How Beauty Brands Use Advocacy Programs To Drive Sales
Back in October 2020, Toby Britton (co-founder and CMO at Miappi) wrote this article for BBJ about the value of
Strategy
The Future Beauty Consumer of 2024 & Beyond
I keep hearing people say the same thing in various kinds of conversations, and in all different contexts: “strange times.”
How Beauty Brands Can Survive An Economic Downturn
So here it comes: an impending recession. As Kevin LaBuz (Head of IR and Corporate Development at 1stDibs) put it
Why Community Is Key For Next-Gen DTC Beauty Brands
A couple of months ago I asked whether DTC beauty brands are f*cked – because things haven’t been looking ship-shape
Skyrocketing Costs Are Hammering Beauty Brands: What Can You Do?
Supply chains. Have they ever been talked about so much, and with such fear? Even if you’re not actually feeling
Buyer Behaviour: Shopping For Beauty Can Answer Nostalgic Desire
Nostalgia: ‘a wistful or excessively sentimental yearning’ for a time in the past. When you’re missing the glow of times
Beauty In 2022: The Only Rule Is That There Are No Rules
Beauty brands have always been focused on trends. Whether dictating trends to consumers or swaying to the flow of consumer
Markets
Temperature Check: What’s Happening In Crypto-Cosmetics?
Cryptocurrencies including Bitcoin and Ethereum were down by more than 50% from their all-time highs towards the end of 2021,
Menopause Beauty: A Market With A Mission
Womaness launched in the US in 2021. State Of, an Arfa brand, launched in August 2020. Procter & Gamble’s Hair
Metaverse: How Beauty Brands Can Reach A New Audience
Metaverse beauty is already beginning. It’s a ground for experimentation, with potential for early adopters to gain traction in an
Should Beauty Brands Curate A Private Marketplace?
With consumer culture shifting, and social media ad costs soaring, private marketplaces (PMPs) are sidling onto the scene. They may
Can The Beauty Industry Be A Positive Force For Mental Health?
In May 2021, the US turned its attention to Mental Health Awareness month — and so did beauty brands. A
Will Stress-Care Beauty Boom This Year?
Beauty markets love hyper-specific skincare. Even as minimalist skincare brands continue to gain traction with multi-function formulas, other brands are
Companies
What Actually Happens When A Brand Founder Leaves?
Some beauty brand founders know from day one that they’re not going to stick around forever. They’ll grow the brand,
Local Beauty Brands Are Uniquely Placed For The Post Pandemic Boom
8 Min Read | In spite of surging e-commerce use, consumers have made a shift towards local shopping since quite
What Makes A Great Beauty Industry CEO?
9 Min Read | What would the beauty and cosmetics world be without the glam, the hype, the pizazz? Most
Industry Regulations & Your Brand: Adapting To Key Changes in 2021
8 Min Read | In a consumer industry that works with both organic and synthesized ingredients applied directly to its
How The Biggest Beauty Brands Got Their First 1,000 Customers
8 Min Read | Every brand has to start somewhere. And no matter the size of your investments or your
Here’s How These Beauty Startups Built A Successful Brand In A Pandemic
10 Min Read | You might not think that 2020 was a good year to launch a brand. But a
Retail
Will Hyperphysical Stores Define Future Beauty Retail?
Do you remember what beauty stores were like in 2012? Thinking back, I remember one particular store visit that typifies
Skyrocketing Costs Are Hammering Beauty Brands: What Can You Do?
Supply chains. Have they ever been talked about so much, and with such fear? Even if you’re not actually feeling
Buyer Behaviour: Shopping For Beauty Can Answer Nostalgic Desire
Nostalgia: ‘a wistful or excessively sentimental yearning’ for a time in the past. When you’re missing the glow of times
Does Science Sell? The Rise Of Accredited Beauty
It’s been a big couple of years for global disruption, and no one’s come out unchanged. The pandemic, lockdowns, and
Beauty In 2022: The Only Rule Is That There Are No Rules
Beauty brands have always been focused on trends. Whether dictating trends to consumers or swaying to the flow of consumer
The Post-Covid Consumer: Where Do Beauty Brands Stand?
Everyone’s talking about the post-covid consumer, but what do we really know? Beauty brands have been taking a range of
Ecommerce
The Beauty Brands Nailing TikTok
TikTok started it: short form video content that entices users with an irresistibly digestible and entertaining way to lose themselves
Rapid Transformation: How Beauty Commerce Has Changed, Part 2
In the first of this two-parter I wrote about creators taking a directive role in their own economy, and about
Rapid Transformation: How Beauty E-Commerce Has Changed, Part 1
If you’re anything like me, you’re still trying to get your head around what’s happened over the last couple of
Are DTC Beauty Brands F*cked?
As tech journalist Alex Kantrowitz of Marker pointed out, DTC is a solid model when costs are kept low. Cosmetics
Optimize Conversion Rates: What’s Your Brand’s Greatest Strength?
Beauty brand marketing is creative, multi-faceted, requires innovation and a curious mind. But it’s also, at the end of the
For Gen Z, Emojis Are A Tool For Communication & Creating Culture 😎
Emojis: 128×128 pixel pictures that made grown-ups groan, “young people just don’t know how to write anymore.” But even older
Technology
Hate The Metaverse? Your Beauty Brand Will Be OK
Truth: now and then over the last year or so, I got excited about the metaverse. I’ve felt the irresistible
Is Meta-Tainment The Way To Entice Beauty Consumers To The Metaverse?
The metaverse is exciting to a few, but uninteresting and/or unsettling to many others. A new survey by GWI, across
Real Life: How Are Beauty Fans Engaging With The Digitized Customer Experience?
The beauty customer life cycle has been supported by tech for decades. But there have been several consumer groups that
How Wearable Tech Is Shaping The Future Of Skincare
On waking in the morning, you glance at your watch. Not to check the time, but to check how well
Can Local Beauty Brands Reject E-Commerce Giants?
“I’m happy to lose £10m by quitting Facebook,” was the statement last week from Lush’s chief executive, Mark Constantine as
Will The Uber Influence Change The Way Beauty Consumers Shop?
Uber isn’t the only door-to-door delivery service that’s branching out into beauty, but it may be the most high-profile. In
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