There are endless skincare-related questions consumers think about daily, however turning to their friends for answers on sensitive topics often isn’t an option.
Asking a friend for a recommendation on the best moisturiser seems like an ordinary question, but would you ask them ‘how to get rid of folliculitis, aka butt acne’? Maybe not.
This is where Google becomes the destination to seek answers to what can sometimes be perceived as embarrassing questions.
Smart beauty brands know that answering buyer questions successfully is often the difference between gaining a new loyal customer or losing them to the competition.
In this article we look at how Allure has built online authority, achieved millions of monthly visits in organic traffic and drives sales for their business by answering the awkward questions people are afraid to ask.
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Updated December 2022
