4 Min Read |
Top influencers today routinely demand upwards of a five-figure fee for a single sponsored post on their social media accounts. So, beauty brand marketing teams are putting more focus â and more of their budgets â into âmicro-influencersâ; social media names with followings of 100,000 or lower. Some micro-influencers may have just a few thousand followers, and are chosen for their relevance to the brand and for their actively engaged audience.
Micro-influencer campaigns seek to spread sponsored posts across a…
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Updated July 2021