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5 Min Read |
Marketing departments have always struggled with three main challenges. Creating enough content to cover all audiences and channels, gaining the consumer’s attention and creating a trusted, authentic brand identity. When the influencer phenomenon came on the scene it seemed to answer all these problems in one go. So marketers were quick to take advantage of this new strategy – committing time, money and resources to building influencer campaigns, hiring hi-profile online personalities and acquiring platforms to manage it all.
But how much sway do these influencers really have, and should marketers be re-thinking…
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Today’s business owners, CEO’s, directors and commercial teams have only 1% of their week to dedicate to learning. They want knowledge from peers and experts, information from those at the forefront. They need to make every moment count.
The question: What are YOU doing with your 1%?
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When you join Beauty Business Journal, you get instant access to the following:
- Podcast & Written Content. Instant access to over 3 years worth of thought leadership. We deep dive into the trends and topics that modern businesses are confronting daily.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure – we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
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Our members are entrepreneurs, indie founders, commercial management within multinational organisations, sales and marketing professionals, venture capitalists, investors, agencies and consultants, from over 135 countries. They are serious professionals who have built brands or are on a journey to doing so.
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How Can I Get My Membership Paid For?
We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you aren’t already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
Our pitch to you (or your manager) is that if this membership can help you make one better decision each year, it’ll pay for itself. And if it doesn’t, you can cancel anytime.
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Updated July 2021
