5 Min Read |

Marketing departments have always struggled with three main challenges. Creating enough content to cover all audiences and channels, gaining the consumer’s attention and creating a trusted, authentic brand identity. When the influencer phenomenon came on the scene it seemed to answer all these problems in one go. So marketers were quick to take advantage of this new strategy – committing time, money and resources to building influencer campaigns, hiring hi-profile online personalities and acquiring platforms to manage it all.

But how much sway do these influencers really have, and should marketers be re-thinking…

What is Beauty Business Journal?

Ideas. Frameworks. Community.

Today’s business owners, CEO’s, directors and commercial teams have only 1% of their week to dedicate to learning. They want knowledge from peers and experts, information from those at the forefront. They need to make every moment count.

The question: What are YOU doing with your 1%?

Inside Beauty Business Journal you’ll get access to industry knowledge and analysis delivered via weekly interactive emails, including data-led insights, deep-dives into key areas like technology, retail, marketing, strategy and media, plus a community of professionals just like you.

We’re building the beauty community of tomorrow, making it easier to learn, grow and connect with industry peers.

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When you join Beauty Business Journal, you get instant access to the following:

  • Podcast & Written Content. Instant access to over 3 years worth of thought leadership. We deep dive into the trends and topics that modern businesses are confronting daily.
  • Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure – we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
  • Weekly Interactive Emails. Critical analysis on trending and popular topics in the beauty industry.
  • Our Weekly Round-Up Email. Our weekly briefing, featuring agenda setting news & analysis.
  • Beauty Business Journal Community. Connect with industry professionals like you in our Facebook group (Retailers, Marketers, Manufacturers, Distributors, Entrepreneurs).
  • Ask Me Anything. We do open AMAs and then answer questions on the podcast.
  • No Risk. No Commitment. It’s $10. That’s the equivalent of buying two coffees a month. And, our aim is to deliver more value than you’d get from a course or event you’d typically pay 10-20x that for. That’s our goal. Plus, you can cancel at any time.

*If you want to ask your boss or CFO to expense this membership, we’ve prepared an email script that you can send them.

Who is the Beauty Business Journal community for?

Our members are entrepreneurs, indie founders, commercial management within multinational organisations, sales and marketing professionals, venture capitalists, investors, agencies and consultants, from over 135 countries. They are serious professionals who have built brands or are on a journey to doing so.

Inside, you’ll have access to the resources and community you need to become a better business operator. 

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What People Say?

"Best investment in my sales and marketing budget for training and education. The combination of market insight and commentary alongside the strategic and tactical advice is fantastic. Instant ROI."
Joanna M.A.
Head of Brand & Communications
"If you work within commercial teams in the beauty industry and are looking for a small way to invest in yourself next year, I highly recommend Beauty Business Journal. No, it's not free. Yes, it's worth paying for. Better yet—expense it. Cheaper than a conference, A+ content year-round!"🚀
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Head of Digital Marketing
“Perfect for anyone looking to stay in tune with what's happening in the market. I’ve been to conferences in the $300-500 range that don’t deliver as much value as this $10 subscription."
Yosef K.
Global Commercial Director

Frequently Asked Questions

How Can I Get My Membership Paid For?

We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you aren’t already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.

Our pitch to you (or your manager) is that if this membership can help you make one better decision each year, it’ll pay for itself. And if it doesn’t, you can cancel anytime.

 

Can I Buy A Subscription For My Team?

Yes! Please fill out the form here.

Can I Give A Subscription As Gift?

Yes! Please visit this page.

Can I Switch To An Annual Plan?

Yes! Just go to your account page and select the annual plan. You will be charged immediately, and your plan will be extended a year from your existing expiration data (for example, if your monthly plan is set to expire on October 31, and you switch to an annual plan on March 15, your expiration date will be extended to October 31 of the following year).

Do You Have A Student Discount?

Beauty Business Journal is purposely kept at a low price — thousands of dollars less than other publications or newsletters — to ensure it is accessible to everyone, including students.

How Do I Cancel My Subscription?

We’d hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.

*Subscriptions are non-transferable. Login details and any Beauty Business Journal content may not be shared or reproduced. Please note that all subscriptions auto-renew monthly/annually (but can be cancelled at any time). To give Beauty Business Journal as a gift click here. If you are interested in ordering and managing multiple subscriptions for your team or company, please fill in the form here.

Updated July 2021

by Richard McKeon