5 Min Read |
Marketing departments have always struggled with three main challenges. Creating enough content to cover all audiences and channels, gaining the consumer’s attention and creating a trusted, authentic brand identity. When the influencer phenomenon came on the scene it seemed to answer all these problems in one go. So marketers were quick to take advantage of this new strategy – committing time, money and resources to building influencer campaigns, hiring hi-profile online personalities and acquiring platforms to manage it all.
But how much sway do these influencers really have, and should marketers be re-thinking…
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Updated July 2021