5 Min Read |
Marketing departments have always struggled with three main challenges. Creating enough content to cover all audiences and channels, gaining the consumer’s attention and creating a trusted, authentic brand identity. When the influencer phenomenon came on the scene it seemed to answer all these problems in one go. So marketers were quick to take advantage of this new strategy – committing time, money and resources to building influencer campaigns, hiring hi-profile online personalities and acquiring platforms to manage it all.
But how much sway do these influencers really have, and should marketers be re-thinking…
Subscribe to Beauty Business Journal
Today’s business owners, CEO’s, directors and commercial teams have only 1% of their entire week to dedicate to learning. They want knowledge from peers and experts, information from those at the forefront. They need to make every moment count.
The question: What are YOU doing with your 1%?
Inside Beauty Business Journal you’ll get access to industry knowledge and analysis delivered via weekly interactive emails, including data-led insights, deep-dives into key areas like technology, retail, marketing, strategy and media, plus a community of professionals just like you.
(*or equivalent £7/€8 per month)
(*or equivalent £72/€80 per year)
Save 16% if you pay annually
When you join Beauty Business Journal, you get immediate access to the following:
- Podcast & Written Content. Instant access to over 3 years worth of thought leadership. We deep dive into the trends and topics that modern businesses are confronting daily.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure – we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
- Weekly Interactive Emails. Critical analysis on trending and popular topics in the beauty industry.
- Our Weekly Round-Up Email. Our weekly briefing, featuring agenda setting news & analysis.
- Beauty Business Journal Community. Connect with industry professionals like you in our Facebook group (Retailers, Marketers, Manufacturers, Distributors, Entrepreneurs).
- Ask Me Anything. We do open AMAs and then answer questions on the podcast.
- No Risk. No Commitment. It’s $10. That’s the equivalent of buying two coffees a month. And, our aim is to deliver more value than you’d get from a course or event you’d typically pay 10-20x that for. That’s our goal. Plus, you can cancel at any time.
Beauty Business Journal subscribers include beauty professionals from multinational companies to the most pioneering startups, manufacturers, distributors, retailers, entrepreneurs, venture capitalists, investors, government representatives and regulators from over 135 countries who want to understand media, strategy and technology, and its impact on the beauty industry.
You can also receive all our content, via podcast. It’s the exact same content, but for your ears.
Beauty Business Journal and the Beauty Business Journal Podcast have the exact same content; the only difference is if that content is delivered to your eyes via text or your ears via audio.
Email/Web
Podcast
Current Members
Join thousands of members like you gaining the edge with Beauty Business Journal, from companies including:
*Subscriptions are non-transferable. Login details and any Beauty Business Journal content may not be shared or reproduced. Please note that all subscriptions auto-renew monthly/annually (but can be cancelled at any time). To give Beauty Business Journal as a gift click here. If you are interested in ordering and managing multiple subscriptions for your team or company, please fill in the form here.
Frequently Asked Questions
How Can I Get My Membership Paid For?
Can I Buy A Subscription For My Team?
Yes! Please fill out the form here.
Can I Give A Subscription As Gift?
Yes! Please visit this page.
Can I Switch To An Annual Plan?
Yes! Just go to your account page and select the annual plan. You will be charged immediately, and your plan will be extended a year from your existing expiration data (for example, if your monthly plan is set to expire on October 31, and you switch to an annual plan on March 15, your expiration date will be extended to October 31 of the following year).
Do You Have A Student Discount?
Beauty Business Journal is purposely kept at a low price — thousands of dollars less than other publications or newsletters — to ensure it is accessible to everyone, including students.
How Do I Cancel My Subscription?
We’d hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.
Updated January 2021
