20 Min Read |
Trying to squeeze into a competitive market like the beauty industry – let alone trying to rise above larger, more established competitors – isn’t easy.
Established brands like Glossier, Charlotte Tilbury and Sephora already know a thing or two about search engine optimization (SEO), marketing in general, and the essentials of brand building.
So, understanding SEO is crucial to significantly increase your traffic and brand awareness.
In fact, 93% of online experiences begin with a search engine. That’s why SEO is vital to the success of your business.
Every day, people use Google to conduct over 3.5 billion searches. In the U.S., 78% of people use the web to research products and services before making a purchasing decision.
Getting to page one of the search results is vital. 75% of people will never scroll past the first page on a Google search!
And, the first three organic search results get 60% of all traffic. Therefore, staying on top of SEO takes a lot of time, research and experimentation. Google’s algorithms are constantly updated, so it’s important to stay tuned into the latest changes.
As your website begins to rank on the first pages of Google’s search results, you’ll get more visibility. Which means more traffic, more conversions, and eventually, increased revenue.
But you can’t sell to people who aren’t there, right?
So, let’s get started!
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Today’s business owners, CEO’s, directors and commercial teams have only 1% of their entire week to dedicate to learning. They want knowledge from peers and experts, information from those at the forefront. They need to make every moment count.
The question: What are YOU doing with your 1%?
Inside Beauty Business Journal you’ll get access to industry knowledge and analysis delivered via weekly interactive emails, including data-led insights, deep-dives into key areas like technology, retail, marketing, strategy and media, plus a community of professionals just like you.
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When you join Beauty Business Journal, you get immediate access to the following:
- Podcast & Written Content. Instant access to over 3 years worth of thought leadership. We deep dive into the trends and topics that modern businesses are confronting daily.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure – we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
- Weekly Interactive Emails. Critical analysis on trending and popular topics in the beauty industry.
- Our Weekly Round-Up Email. Our weekly briefing, featuring agenda setting news & analysis.
- Beauty Business Journal Community. Connect with industry professionals like you in our Facebook group (Retailers, Marketers, Manufacturers, Distributors, Entrepreneurs).
- Ask Me Anything. We do open AMAs and then answer questions on the podcast.
- No Risk. No Commitment. It’s $10. That’s the equivalent of buying two coffees a month. And, our aim is to deliver more value than you’d get from a course or event you’d typically pay 10-20x that for. That’s our goal. Plus, you can cancel at any time.
Beauty Business Journal subscribers include beauty professionals from multinational companies to the most pioneering startups, manufacturers, distributors, retailers, entrepreneurs, venture capitalists, investors, government representatives and regulators from over 135 countries who want to understand media, strategy and technology, and its impact on the beauty industry.
You can also receive all our content, via podcast. It’s the exact same content, but for your ears.
Beauty Business Journal and the Beauty Business Journal Podcast have the exact same content; the only difference is if that content is delivered to your eyes via text or your ears via audio.
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Frequently Asked Questions
How Can I Get My Membership Paid For?
We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you aren’t already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
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Can I Switch To An Annual Plan?
Yes! Just go to your account page and select the annual plan. You will be charged immediately, and your plan will be extended a year from your existing expiration data (for example, if your monthly plan is set to expire on October 31, and you switch to an annual plan on March 15, your expiration date will be extended to October 31 of the following year).
Do You Have A Student Discount?
Beauty Business Journal is purposely kept at a low price — thousands of dollars less than other publications or newsletters — to ensure it is accessible to everyone, including students.
How Do I Cancel My Subscription?
We’d hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.
Updated January 2021
