
Trying to squeeze into a competitive market like the beauty industry β let alone trying to rise above larger, more established competitors β isnβt easy.
Established brands like Glossier, Charlotte Tilbury and Sephora already know a thing or two about search engine optimization (SEO), marketing in general, and the essentials of brand building.
So, understanding SEO is crucial to significantly increase your traffic and brand awareness.
In fact,Β 93% of online experiences begin with a search engine. Thatβs why SEO is vital to the success of your business.
Every day, people use Google to conduct overΒ 3.5 billion searches. In the U.S., 78% of people use the web to research products and services before making a purchasing decision.
Getting to page one of the search results is vital. 75%Β of people will never scroll past the first page on a Google search!
And, the first three organic search results getΒ 60% of all traffic. Therefore, staying on top of SEO takes a lot of time, research and experimentation.Β Googleβs algorithmsΒ are constantly updated, so itβs important to stay tuned into the latest changes.
As your website begins to rank on the first pages of Googleβs search results, youβll get more visibility. Which means more traffic, more conversions, and eventually, increased revenue.
But you canβt sell to people who arenβt there, right?
So, letβs get started!