
Trying to squeeze into a competitive market like the beauty industry โ let alone trying to rise above larger, more established competitors โ isnโt easy.
Established brands like Glossier, Charlotte Tilbury and Sephora already know a thing or two about search engine optimization (SEO), marketing in general, and the essentials of brand building.
So, understanding SEO is crucial to significantly increase your traffic and brand awareness.
In fact,ย 93% of online experiences begin with a search engine. Thatโs why SEO is vital to the success of your business.
Every day, people use Google to conduct overย 3.5 billion searches. In the U.S., 78% of people use the web to research products and services before making a purchasing decision.
Getting to page one of the search results is vital. 75%ย of people will never scroll past the first page on a Google search!
And, the first three organic search results getย 60% of all traffic. Therefore, staying on top of SEO takes a lot of time, research and experimentation.ย Googleโs algorithmsย are constantly updated, so itโs important to stay tuned into the latest changes.
As your website begins to rank on the first pages of Googleโs search results, youโll get more visibility. Which means more traffic, more conversions, and eventually, increased revenue.
But you canโt sell to people who arenโt there, right?
So, letโs get started!