8 Min Read |

Livestreaming has been a part of beauty consumer culture for some time now, with China leading the way on live interaction and sales. As the pandemic has continued, livestream events have become increasingly popular — and increasingly important for beauty brands.

But not all brands have embraced the power of real-time digital events. Fresh evidence suggests it’s not an empty marketing gimmick, but a powerful — and highly effective — way to engage with existing customers, connect with new ones, and convert sales.

The Evidence: Livestreaming Converts Sales

Reluctant brands still see livestreaming as a…

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Updated December 2022

by Richard McKeon