8 Min Read |
You might have read the article I recently wrote about NFTs — a new way to monetize digital content or art via cryptocurrency. Now, I want to talk about another kind of cryptocurrency that could disrupt the beauty industry’s creator economy: social tokens.
According to stock market analysts at Nasdaq, social tokens are forecast to be the next ‘massive’ trend in crypto. They’re a type of cryptocurrency that monetizes an individual, a brand, or a community itself — in other words, the content creator is the currency. But as with NFTs, not all social tokens are made equal. They can do different things, depending on how the individual or brand decides to set up and sell them.
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Updated July 2021