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8 Min Read | There’s a new trend in skincare routines that isn’t just about what consumers want to put on their skin. It’s also about what they don’t want. Beauty consumers today care more about the environment, about their…
Continue reading6 Min Read | Cosmetic brands worldwide have been under attack from counterfeiters. The problem escalated over the past year as more consumers shopped online due to the global pandemic. Vast amounts of revenue are being lost to counterfeiters, and…
Continue reading8 Min Read | Travel Retail has undergone a radical transformation in the past twelve months, with the majority of the sector effectively becoming dormant in the wake of COVID-19. The channel may have taken a hard hit in 2020…
Continue reading6 Min Read | The cosmetics and personal care industry is growing rapidly – Allied Market Research estimates the global cosmetics market will reach $429.8 billion in 2022, up from $62 billion in 2016. The industry continues to innovate and…
Continue reading8 Min Read | Travel retail has been at the top of the list of beauty sales channels that have suffered as a result of this year’s pandemic. In 2019, beauty sales within travel retail were up 30% — but…
Continue reading8 Min Read | As the most significant sales period for Western beauty markets, Christmas has long been marked on the calendar for beauty brands and consumers alike. But as Covid-19 continues to affect much of the world, and more…
Continue reading7 Min Read | In today’s age of glamour and contour, Halloween is becoming as significant as Christmas for both consumers, beauty brands and make-up artists alike. Since the time of ancient Celtic harvest festivals, particularly the Gaelic festival Samhain,…
Continue reading8 Min Read | Over the course of the last few months (and still continuing), consumer habits have shifted to online product discovery and purchasing. Digital platforms, including websites, apps and social media, have become increasingly essential for brands to…
Continue reading8 Min Read | Are QR codes part of your beauty brand’s e-commerce operations — or even part of your personal shopping habits? Your answer probably depends on where in the world you live and work. But this year’s global…
Continue reading8 Min Read | For some beauty businesses, maintaining sales during and after the global pandemic is a source of fear and frustration. But it doesn’t have to be that way. With all big world changes come new opportunities —…
Continue readingPre-Covid, I spent a few weeks with Amazon’s product team when they were setting up their Middle East operations.
We spent a lot of time talking about product marketing.
Quickly, I learned that their product marketers are OBSESSED with what they call the “working backwards” process. A term they've coined for releasing new products to the world.
It's a simple methodology for communicating new products.
Their marketing team actively talks about this process on social.
However, it’s difficult to find a good working example
So here it is…
**Press Release Template For New Products** (Including press release example)
[drive.google.com/file/d/1DNe4gsbDzHxagDYeSnS7M5nApF5jJAYt/view?usp=sharing]
Every week I'm sent a ton of press releases, and unfortunately most are irrelevant or badly structured. This template is a great foundation for sharing information on your own products.
P.S. If templates like this are beneficial let me know in the comments, and I will put together and share some of the best examples I have collected over the years.
I've heard about the imaginary press release exercise for many years, but have never seen an example up close. Your problem and solution sections are actually much more detailed then a standard press release would provide. I like that. It means that this exercise is actually quite valuable for planning and goal-setting, rather than just being a repository for hazy dreams.
