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8 Min Read | Covid-19 started to reshape consumer shopping behavior from the word go — from panic buying and mask-wearing, to the inconceivably rapid transition from in-store to e-commerce. Now that the world is tentatively looking forward to relative…
Continue reading8 Min Read | Stores in some parts of the world are, at last, opening up again. But while beauty brands may be keen to get back into physical retail spaces, beauty buyers aren’t quite so enthusiastic. A recent survey…
Continue reading8 Min Read | There’s a new trend in skincare routines that isn’t just about what consumers want to put on their skin. It’s also about what they don’t want. Beauty consumers today care more about the environment, about their…
Continue reading6 Min Read | Cosmetic brands worldwide have been under attack from counterfeiters. The problem escalated over the past year as more consumers shopped online due to the global pandemic. Vast amounts of revenue are being lost to counterfeiters, and…
Continue reading8 Min Read | Travel Retail has undergone a radical transformation in the past twelve months, with the majority of the sector effectively becoming dormant in the wake of COVID-19. The channel may have taken a hard hit in 2020…
Continue reading6 Min Read | The cosmetics and personal care industry is growing rapidly – Allied Market Research estimates the global cosmetics market will reach $429.8 billion in 2022, up from $62 billion in 2016. The industry continues to innovate and…
Continue reading8 Min Read | Travel retail has been at the top of the list of beauty sales channels that have suffered as a result of this year’s pandemic. In 2019, beauty sales within travel retail were up 30% — but…
Continue reading8 Min Read | As the most significant sales period for Western beauty markets, Christmas has long been marked on the calendar for beauty brands and consumers alike. But as Covid-19 continues to affect much of the world, and more…
Continue reading7 Min Read | In today’s age of glamour and contour, Halloween is becoming as significant as Christmas for both consumers, beauty brands and make-up artists alike. Since the time of ancient Celtic harvest festivals, particularly the Gaelic festival Samhain,…
Continue reading8 Min Read | Over the course of the last few months (and still continuing), consumer habits have shifted to online product discovery and purchasing. Digital platforms, including websites, apps and social media, have become increasingly essential for brands to…
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