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Beauty advent calendars are big right now. They appear to be the gift that keeps on giving back to brands. Not only do they convert fast sales during the holiday season, they’re also effective at raising brand awareness, and can…
Continue readingThe competition for customer loyalty has never been more intense. Of course, loyalty has always been a key focus for marketing and retention strategists — because the lifetime value of customers who stick around can make or break a beauty…
Continue reading6 Min Read | Now estimated to be worth a staggering $511 billion, the beauty industry is growing rapidly. Innovative formulas, a focus on packaging and culture-first marketing means the space is constantly reinventing. For those who can keep up…
Continue reading8 Min Read | The UK government has recently been the first to announce that almost all Covid-19 restrictions will be lifted this month. And elsewhere in the world, life is opening up again — so the beauty industry is…
Continue reading8 Min Read | Covid-19 started to reshape consumer shopping behavior from the word go — from panic buying and mask-wearing, to the inconceivably rapid transition from in-store to e-commerce. Now that the world is tentatively looking forward to relative…
Continue reading8 Min Read | Stores in some parts of the world are, at last, opening up again. But while beauty brands may be keen to get back into physical retail spaces, beauty buyers aren’t quite so enthusiastic. A recent survey…
Continue reading8 Min Read | There’s a new trend in skincare routines that isn’t just about what consumers want to put on their skin. It’s also about what they don’t want. Beauty consumers today care more about the environment, about their…
Continue reading6 Min Read | Cosmetic brands worldwide have been under attack from counterfeiters. The problem escalated over the past year as more consumers shopped online due to the global pandemic. Vast amounts of revenue are being lost to counterfeiters, and…
Continue reading8 Min Read | Travel Retail has undergone a radical transformation in the past twelve months, with the majority of the sector effectively becoming dormant in the wake of COVID-19. The channel may have taken a hard hit in 2020…
Continue reading6 Min Read | The cosmetics and personal care industry is growing rapidly – Allied Market Research estimates the global cosmetics market will reach $429.8 billion in 2022, up from $62 billion in 2016. The industry continues to innovate and…
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