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7 Min Read | In today’s age of glamour and contour, Halloween is becoming as significant as Christmas for both consumers, beauty brands and make-up artists alike. Since the time of ancient Celtic harvest festivals, particularly the Gaelic festival Samhain,…
Continue reading8 Min Read | Over the course of the last few months (and still continuing), consumer habits have shifted to online product discovery and purchasing. Digital platforms, including websites, apps and social media, have become increasingly essential for brands to…
Continue reading8 Min Read | Are QR codes part of your beauty brand’s e-commerce operations — or even part of your personal shopping habits? Your answer probably depends on where in the world you live and work. But this year’s global…
Continue reading8 Min Read | For some beauty businesses, maintaining sales during and after the global pandemic is a source of fear and frustration. But it doesn’t have to be that way. With all big world changes come new opportunities —…
Continue reading6 Min Read | In 2018 health scare in the UK, related to the seizure of fake cosmetics, has highlighted once again the ongoing battle that the cosmetics sector has with counterfeit products. The extent of counterfeit fragrances and makeup has…
Continue reading4 Min Read | The clean beauty movement continues to shape the industry as consumers become more vigilant with the ingredients contained in beauty products and search for what is considered to be more natural and organic. Nonetheless, more than…
Continue reading4 Min Read | (United Kingdom) The beauty industry has played an essential role during the pandemic by providing people with basic hygiene products and supporting their self-esteem. However, Covid-19 has prompted consumers to re-evaluate their beauty products and needs….
Continue reading5 Min Read | Identifying trends is one of the most important things for the business to stay relevant. You can do it with social media monitoring tools to work out what’s important for your audience. Topface Media’s social insights…
Continue reading4 Min Read | DEY has supplanted DIY. If DIY projects were once something you planned and pinned about pre-COVID, Doing Everything Yourself is now a way of life. Prior to the pandemic, Americans spent an average of 54 minutes…
Continue reading4 Min Read | Almost three months after substantial areas of China went into quarantine because of coronavirus, the country is slowly adjusting to a post-lockdown life. For an industry that has been largely forced to shutter, China’s brick and…
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