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Every business needs an outside perspective or strategic guidance and advice from time to time.

My name is Richard McKeon and I lead the team at Beauty Business Journal. I’m a digital marketing expert, writer, and speaker. I hold an Msc in International Marketing Practice from UCD Michael Smurfit Graduate Business School in Dublin, Ireland, and I’m a founding member of the Middle East Beauty Council. I’ve spent over 15 years managing teams and executing marketing strategies for B2B and B2C brands.

I spend most of my time creating content and building a community Beauty Business Journal, and supporting clients with tailored advice for their professional goals.

If you are interested in examples of my work, you can read here an independently published case study about how myself and my team implemented a demand generation and content marketing strategy that increased qualified leads by 47% and on-site event attendance by 26% for Beautyworld Middle East. This website stands as an example of how our team creates content and build communities.

If you need help with any of the below, let’s talk.

• Digital Marketing Strategy
• Demand Generation
• Inbound Marketing
• Content Marketing
• Social Media Marketing
• Community Management
• Influencer Marketing
• Marketing automation software selection, & implementation: We specialise in Hubspot, Salesforce, to name a few.

We partner with senior management, commercial teams, and founders to provide strategic support, develop marketing frameworks and models, and deliver identifiable results.

All our consultancy work is independent from the editorial arm and completely confidential.

Interested to discuss your project further? Get in touch and let’s chat. opportunities@beautybusinessjournal.com