Cosmetics Giants Eye Up Africa’s and Latin America’s Hair Care Markets

3 Min Read |

Recently we looked at how the hair care industry can benefit from clever product tailoring. Here we look at this in more detail with an emphasis on customisation and how the global cosmetics giants are targeting the emerging markets of Africa and South America as they seek out new opportunities to expand market share.

According to research by Mintel, the Brazilian hair care market alone is projected to…

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Updated December 2022

by Richard McKeon