Could the Femtech Movement Reshape Female Beauty?

8 Min Read |

Sexualization has been used as a marketing tool in the beauty industry for generations, with products aimed at women often sold as a means to increase sexual appeal. But in the 21st century, as attitudes towards sex and the taboos attached to women’s sexuality go through a major shift, the beauty and wellness industries are putting more focus on sexual wellness and empowerment.

A rise in the number of female entrepreneurs — with women now…

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Updated July 2021

 

 

by Richard McKeon