6 Min Read |
In 2018 health scare in the UK, related to the seizure of fake cosmetics, has highlighted once again the ongoing battle that the cosmetics sector has with counterfeit products. The extent of counterfeit fragrances and makeup has been on the rise. In one UK case a haul of fake cosmetics was found to have high levels of mercury and illegal levels of hydroquinone, a skin-whitening agent. “(Counterfeiters) take advantage of our trust in trademarks and brand names to undermine economies and endanger lives,” says OECD (Organization for Economic Co-operation and Development) Deputy Secretary-General Doug Frantz.
Events like these can damage a brand’s reputation and sales. It’s difficult to put…
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Updated December 2022
Digital Transformation & The Rush For Relevancy During A Pandemic
There’s no denying that the growth of the beauty industry has been rapid over the last decade, reaching a global valuation of $532 billion. Direct-to-consumer beauty brands have continued to reinvent the online experience with successful ventures entering the market, revolutionizing consumer expectations and building unique connections with its customers.
