10 Min Read |
The new breed of consumer is increasingly aware of brands and their ideologies, thanks to social media. They’re accustomed to seeing #crueltyfree campaigns on Facebook and Instagram and the hashtag displayed as a brand selling point. But after years of campaigning, is the beauty industry cruelty-free? And which companies are still dragging their heels?
Many people, by now, you’ve probably seen the ‘Save Ralph’ mockumentary, that tells the story of a rabbit named Ralph, who works in a laboratory that engages in animal testing. Created by the Humane Society International, the video quickly captured public attention and generated millions of views.
“Save Ralph is a wake-up call that animals are still suffering for cosmetics, and now is the time for us to come together to ban it globally. Today, we have an abundance of reliable, animal-free approaches for product safety assurance. So, there’s no excuse for making animals like Ralph suffer to test cosmetics, or their ingredients.” Said Jeffrey Flocken, President of the HSI.
The short has brought together several…
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Updated December 2022
