[bbp-forum-index]
[bbp-forum-index]
Hey all! Ever heard of Content Mapping? I just recently got to grip with the basis of it after doing some research. A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content through their lifecycle stage. I highly recommend it if you are looking to build on your customer journey! But this is bearing in mind you have your buyer personas done. I'll attach a template below if any of you guys are interested. And for those who aren't sure I'll attach a link below where Karen Hamilton explains the essence of content mapping in 3 mins www.youtube.com/watch?v=jcs7W-XLlZs
Love ❤️ this
If anyone is wondering how important having a well optimised website is, or if they should be investing in SEO, content marketing then this research I came across will answer that question for you - "Google is the new dermatologist" - Skincare brands need to identify and anticipate what consumer needs are in order to make better use of search optimisation. What are my consumers searching for? What are their concerns? What is it they're trying to solve? Consumers are using Google as their dermatologist by asking questions related to intimate skincare problems. Check what searches were made in the last 12 months based on concerns, product type, ingredients and skin type. (Via Luxury Society)
What is the site for Google searches?
Where did you find the statistics you posted? Is it from specific search that you typed into your browser?
No I came across it on luxury society, an online publication
