8 Min Read |
If there’s one thing we know about fragrances, it’s that they have the power to evoke a strong emotional reaction. Research shows that scents can trigger memories and transport you to another place or time, so it’s no surprise that the fragrance category has a very particular job to do when it comes to marketing and sales. A consumer can’t tell if they love a scent by simply seeing a picture of the bottle; they’ve got to try it, and find out how the scent interacts with their own skin.
Which means that fragrance brands have been…
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