Fragrance: Adapting Customer Experience For A Post-Pandemic World

8 Min Read |

If there’s one thing we know about fragrances, it’s that they have the power to evoke a strong emotional reaction. Research shows that scents can trigger memories and transport you to another place or time, so it’s no surprise that the fragrance category has a very particular job to do when it comes to marketing and sales. A consumer can’t tell if they love a scent by simply seeing a picture of the bottle; they’ve got to try it, and find out how the scent interacts with their own skin.

Which means that fragrance brands have been…

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Updated December 2022

 

 

 

 

by Richard McKeon