Fragrance sales in Saudi Arabia declined in 2020, according to industry insiders, but the country’s perfume sector still has much potential. Last year the market was hit by an economic slowdown caused by the coronavirus pandemic, fall in oil price and the downturn in tourism. The pandemic had a detrimental effect on the Saudi Arabian fragrance market, leading to nationwide lockdowns, a shutdown of fragrance manufacturing plants, as well as the confinement of people indoors and closing down of gyms and retail stores.
But despite this, the market continues…
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Updated December 2022
