12 Min Read |
Most companies have been on a journey of digital transformation over recent years, taking their bricks and mortar offering and adapting it to new available technologies and consumer behaviours. But amidst this huge shift to online, a whole new breed of brand has emerged. Beauty brand Glossier is leading this charge of disruptors, with its uniquely customer-centric approach and innovative digital marketing tactics.
In just four years, this direct-to-consumer make-up business went from launching four simple products on a basic ecommerce site in 2014 to surpassing $100 million in revenue in 2018, acquiring a million new customers that year and employing 200 staff. In 2019 they...
Subscribe to Beauty Business Journal
Already a subscriber? Sign in here
Frequently Asked Questions
We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you aren’t already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
Yes! Just go to your account page and select the annual plan. You will be charged immediately, and your plan will be extended a year from your existing expiration data (for example, if your monthly plan is set to expire on October 31, and you switch to an annual plan on March 15, your expiration date will be extended to October 31 of the following year).
Beauty Business Journal is purposely kept at a low price — thousands of dollars less than other publications or newsletters — to ensure it is accessible to everyone, including students.
We’d hate to lose you, but you can choose to deactivate your membership in your member profile. You can enjoy Beauty Business Journal for the duration of your membership, and it will be cancelled when it expires. If you cancel, there are no refunds for your existing subscription.