
Q: I’m about to a launch a new anti-aging product into the market. I want to avoid using any kind of interruption marketing like I’ve done previously. How can I create a marketing strategy that doesn’t annoy customers?
Don’t like marketing? I hear you. I (like you, I expect) am a marketer. And yet even I hate marketing – because so much of the time it’s in my face, shouting at me, trying to pull me away from the things I want to do with my day and make me buy something I probably don’t need.
But marketing doesn’t have to feel like that. It doesn’t have to be an uncomfortable thing to do as a marketer, and it doesn’t have to be an annoying thing to receive as an audience or customer.
Do brands need to convert sales? Yes.