In the first of this two-parter I wrote about creators taking a directive role in their own economy, and about the increased consumer appetite for creative content in general; as well as live shopping and NFTs. You can read that here.Â
Now letâs explore four more changes in beauty commerce that are tied to an increasingly consumer-driven shopping culture: sustainability, convenient ecommerce enablement, customer acquisition, and the post-purchase customer experience.Â Â
Sustainability Is Here To Stay
Did you see the…
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Updated July 2021