
Q: I’m building out my brand’s marketing strategy for the next 12 months, and I know we’re lacking in our inclusivity strategy. How can I develop this authentically, and increase diversity with zero tokenism?
According to WGSN, analysis suggests that investing in an inclusivity strategy in 2022 will increase consumer longevity. Building inclusivity into your beauty brand won’t just win customers in the short-term, but actually increase your resilience into the future — by working at several different levels which will all influence consumer perception of your brand.
But you’re right to be wary of tokenism, and…