In China, Brick & Mortor Retail Faces A New Reality

4 Min Read |

Almost three months after substantial areas of China went into quarantine because of coronavirus, the country is slowly adjusting to a post-lockdown life. For an industry that has been largely forced to shutter, China’s brick and mortar retailers are facing a new challenge – moving their businesses to digital channels. This is likely one of the first lasting changes in China as a result of the Covid-19 crisis.

Before the pandemic, brick and mortar retailers in China faced an unpredictable future. E-commerce players like Alibaba and JD.com were making inroads into offline retail, at the same time as shopping malls tackled...

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