Media & Press
Press Releases – Guidelines
We welcome targeted, relevant and concise information, press releases and pitches for a global beauty business audience. We will follow-up if your ideas fit any stories we are working on. Please refrain from sending through high-res images and content with very large file sizes. Submit your pitch directly to our editor.
What Information We Look For In Your Press Releases
The press releases that are most likely to grab our attention are non-promotional and instead provide our journalists with new information, insights or analysis that will have an impact on the wider industry. We appreciate press releases that provide us with the following:
- Insight into a particular trend or topic of significant interest to the industry
- Academic or independent research relevant to the core areas of our coverage
- Insight provided by respected individuals within the industry
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Don’t Fit The Above Criteria, But Still Looking To Get Your Message Out?
If your business requires coverage and exposure for product launches, company announcements or other related subjects, we provide advertorial options to ensure your message reaches the right audience.
We approach branded content the same way we approach editorial – user centered experiences at the intersection of the brand and the audience’s interests. We create content aimed at adding value to the reader and the brand. Utilising the respect and trust we have built with our audience we can promote a brand in a way that does not appear to have an outright agenda.
To speak with our team about branded content opportunities, please contact us at firstname.lastname@example.org
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