Packaging Can Be The Rise Or Fall Of A Cosmetic Brand

5 Min Read |

Due to the rapid growth the beauty industry has seen in recent years, beauty brands must stand out from competitors to survive.

In the age of Instagram, there is greater pressure than ever for packaging to be beautifully designed and feature in perfectly-crafted photos that generate free advertisement for the brand. But to fulfil the promise of superior quality, cosmetic businesses must also ensure their product packaging is sturdy and practical.

Many customers now…

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by Richard McKeon