Partner content is a way for Beauty Business Journal to work with high-integrity, forward-thinking companies and brands that might not attract deep, comprehensive analysis otherwise. These are organisations I believe are engaged in remarkable innovation and are worth talking about.
When done right, these sponsored posts can be richer and more interesting than a typical essay, because they give me direct access to the teams behind the companies I’m writing about. With public companies, I need to guess at how they think about their strategy, or piece it together from their actions and interviews. With these deep dives, I get it right from the source.
However, getting paid to write about a company presents a pretty obvious conflict of interest. It would be easy to write about whoever is willing to write the biggest check – I do after all need to keep the lights on! — but I feel so incredibly fortunate that I get to do this, and that my audience trusts me enough to read what I write once or twice a week, that the most important thing to me is continuing to earn your trust and your time.
To that end, I want to be fully transparent about how I select which companies to write sponsored deep dives about, and how I go about writing about them.
Beauty Business Journals Readership
Beauty Business Journal is read by more than 53,000+ entrepreneurs, indie founders, sales and marketing professionals, venture capitalists, investors, agencies and consultants, from over 135 countries. They are serious professionals who have built brands or are on a journey to doing so.
Though Beauty Business Journal is paid to write these articles, the selection is not based on a company’s financial willingness to participate. Rather, subjects are chosen based on a set of criteria designed to protect readers’ attention and ensure quality analysis.
To ensure that is retained, I only work with companies that meet the following (subjective) criteria:
Beauty Business Journal’s Standards
Beyond the selection process, I try and guard against negative incentives and outcomes by making the following commitments.
I work with the company to make sure I understand the facts about the business, the industry in which it operates, and what the company is trying to achieve, and then I do my own research on the company and the space.
Ultimately, sponsored deep dives help me pick from among the many things I am interested in potentially writing about within the beauty industry. Often, the conversations come about because I’ve mentioned the companies in prior essays.
Interested In Partnering?
Reach out to email@example.com for more information.