Recent Articles

Strategy, Wisdom

How Top VCs Select Beauty Brands To Invest In

Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…

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Ecommerce, Strategy

The Beauty Brands Nailing TikTok

TikTok started it: short form video content that entices users with an irresistibly digestible and entertaining way to lose themselves in scroll time. Then Facebook played copycat, and invented Reels — and now Reels take up 20% of time spent…

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