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Spanish3 Key Phases To Develop A Result-Driven Content Strategy
6 Min Read | Ask many beauty brand marketers today about their content strategy and you’ll likely get a response along the lines of, “We’re blogging a few times a month.” They may even mention that they aim to create…
Continue reading13 Proven Digital Marketing Strategies For Your Beauty Business In 2021
15 Min Read | The last eighteen months have been a redefining year for the beauty industry. As consumer values and expectations shifted, big beauty corporates and startups alike have been forced to adapt. Shocked by the COVID-19 crisis, instore…
Continue readingThe Top 10 Best Skincare Marketing Tips For Your Beauty Brand
12 Min Read | The global market for skincare products is expected to be worth $155.8 billion by 2021. And as changes in consumer behavior emerge post pandemic, the desire for personal care products, including skincare, is continuing to expand….
Continue readingWhat’s Next In Crypto-Cosmetics? Beauty Brands Turn To Social Tokens
8 Min Read | You might have read the article I recently wrote about NFTs — a new way to monetize digital content or art via cryptocurrency. Now, I want to talk about another kind of cryptocurrency that could disrupt…
Continue readingPop-Up Beauty Stores: A Space For Post Pandemic Brand Re-Education
8 Min Read | The UK government has recently been the first to announce that almost all Covid-19 restrictions will be lifted this month. And elsewhere in the world, life is opening up again — so the beauty industry is…
Continue readingHow Velour Changed From A Retail Empire To A Consumer-Focused Online Behemoth
6 Min Read | 2020 has been called the lost year as the pandemic dramatically changed how consumers shop, interact and live their lives. The cosmetic industry was not spared from this economic hit as many businesses, both small and…
Continue readingShaken Up By Costs & Cookies: What’s The Future Of Beauty Marketing?
8 Min Read | Digital marketing has had a good run over the last decade-and-a-bit. It’s been a solid period of time in which social media usage has boomed, and the legislation that governs how brands can use it for…
Continue readingNew Business Models Are Changing The Beauty Industry Landscape
6 Min Read | Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing…
Continue readingUnconventional Tactics: How Are Brands Using Non-Beauty Influencers?
8 Min Read | Two people drive through an epic landscape in their impeccably converted Mercedes Sprinter, filming their journey from above with a drone. They share the ups and downs of life on the road as a Millennial, vegan,…
Continue readingDo NFTs Have The Power To Change The Beauty Creator Economy?
8 Min Read | Over the last couple of decades, the beauty industry has been saturated with digital content creators — usually existing under the umbrella term of ‘influencer’. But although there are a vast number of creators, and they…
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