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Menopause Beauty: A Market With A Mission
Womaness launched in the US in 2021. State Of, an Arfa brand, launched in August 2020. Procter & Gamble’s Hair Biology also hit the market in 2020. Before that, there was Kindra in 2019. And just in the last few…
Continue readingMetaverse: How Beauty Brands Can Reach A New Audience
Metaverse beauty is already beginning. It’s a ground for experimentation, with potential for early adopters to gain traction in an untapped and evolving space. We’re already seeing major incumbents and fledgling brands trying out ideas for metaverse engagement, and I’ll…
Continue readingWeb3 Future: Should You Be The Face Of Your Beauty Brand?
Influencer-led beauty brands are on the rise, thanks to a combination of content creator culture shifts and the simultaneous rollout of social selling tools on platforms including Instagram and TikTok. In 2021 I wrote an article about why you should…
Continue readingHow Beauty Brands Can Survive An Economic Downturn
So here it comes: an impending recession. As Kevin LaBuz (Head of IR and Corporate Development at 1stDibs) put it in this LinkedIn article, “things are getting chillier,” and companies across industries are pulling back on hiring as they begin…
Continue readingWhy Community Is Key For Next-Gen DTC Beauty Brands
A couple of months ago I asked whether DTC beauty brands are f*cked – because things haven’t been looking ship-shape for some of the leaders in the segment, including Glossier and BH Cosmetics. But I don’t like to highlight the…
Continue readingSkyrocketing Costs Are Hammering Beauty Brands: What Can You Do?
Supply chains. Have they ever been talked about so much, and with such fear? Even if you’re not actually feeling scared of supply chain disruptions, you’re definitely thinking about them – especially if your beauty brand relies on international links…
Continue readingBuyer Behaviour: Shopping For Beauty Can Answer Nostalgic Desire
Nostalgia: ‘a wistful or excessively sentimental yearning’ for a time in the past. When you’re missing the glow of times gone by, you want to bring some of that feeling back – and beauty products have the emotive power to…
Continue readingDoes Science Sell? The Rise Of Accredited Beauty
It’s been a big couple of years for global disruption, and no one’s come out unchanged. The pandemic, lockdowns, and the related financial (and emotional) uncertainty have driven consumers to think carefully about the products they buy, and why they…
Continue readingHow Can Beauty Businesses Navigate Through Inflation?
As if the past few years haven’t been challenging enough, the beauty industry is facing another major challenge on the horizon: inflation. Big brands like Proctor & Gamble have been raising the prices of grooming, skin care, and oral care products…
Continue readingWhat Happened To BH Cosmetics (And Why Are DTCs Losing Money?)
On January 14 this year BH Cosmetics (creators of formulas for Iggy Azalea and Doja Cat, among others) filed for bankruptcy. BH was a DTC color cosmetics brand which sold products online, and through retailers including Ulta Beauty. Launched in…
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