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What Would Sephora Do? Marketing Lessons From Beauty’s Biggest Retailer
At the beginning of 2022, reports showed that Sephora would retain its position as the number one beauty retailer in the world. This is no mean feat, particularly as the world awkwardly trips through the foothills of the pandemic —…
Continue readingHow Top VCs Select Beauty Brands To Invest In
Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingSocial Commerce: Is Your Brand Driving Growth Through Snapchat?
Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingWhere Are They? How To Find Great Beauty Marketers In 2022
Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…
Continue readingThe Beauty Brands Nailing TikTok
TikTok started it: short form video content that entices users with an irresistibly digestible and entertaining way to lose themselves in scroll time. Then Facebook played copycat, and invented Reels — and now Reels take up 20% of time spent…
Continue readingShould Beauty Brands Curate A Private Marketplace?
With consumer culture shifting, and social media ad costs soaring, private marketplaces (PMPs) are sidling onto the scene. They may be quieter than conventional social media, and less easy to scale with a viral-video hit, but PMPs offer beauty brands…
Continue readingRapid Transformation: How Beauty Commerce Has Changed, Part 2
In the first of this two-parter I wrote about creators taking a directive role in their own economy, and about the increased consumer appetite for creative content in general; as well as live shopping and NFTs. You can read that…
Continue readingRapid Transformation: How Beauty E-Commerce Has Changed, Part 1
If you’re anything like me, you’re still trying to get your head around what’s happened over the last couple of years. To try and make sense of a small piece of the pandemic chaos, I’ve laid out how beauty commerce…
Continue readingThe Cosmetics Industry Is Next In Line For EU Regulation: Product Asset Management & Compliance Are Due A Digital Makeover
The European cosmetics market is extensive, reaching an annual consumption value of over €76 billion. But with many of the largest conglomerates owning dozens of brands, each with their own extensive product ranges catering to different market segments, there is…
Continue readingThe Post-Covid Consumer: Where Do Beauty Brands Stand?
Everyone’s talking about the post-covid consumer, but what do we really know? Beauty brands have been taking a range of approaches to convert sales after the depths of the pandemic, but it hasn’t been easy for anyone. In February, Glossier…
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