English
Arabic
Chinese (Simplified)
French
German
Italian
Japanese
Persian
Portuguese
Russian
Spanish
5 Ways To Write Effective Lead Nurture Emails For Beauty Brands
I’m willing to bet that 90% of the people reading this do not love writing email nurture campaigns. Sitting around a table with a group of beauty marketers recently, they all had the same response when we started talking about…
Continue readingI Analysed The Best Beauty Brand CTA Buttons (And Why They Work)
Across almost all of the brands I’ve worked with, there’s been a general disregard for how important call to action buttons really are. Beauty brands will spend hours, days, weeks fine-tuning their web and email content – and then throw…
Continue readingTech Stack Breakdown: What Kylie Cosmetics Used To Hit £1.2 Billion
You’re launching (or scaling) a cosmetics brand. You need a tech stack that can handle everything you need it to do – from analytics and tracking to payments, content delivery, and everything in between. And you need interoperability between tools…
Continue readingHow Strategic Foresight Will Drive New Trends in Digital Beauty Advertising
Who doesn’t want to know what the future holds? I know I wouldn’t mind a glimpse every now and again, and I’m sure beauty and cosmetics marketers feel the same. Unless you have access to a crystal ball, that’s unlikely…
Continue readingHate The Metaverse? Your Beauty Brand Will Be OK
Truth: now and then over the last year or so, I got excited about the metaverse. I’ve felt the irresistible pull of newness, of possibility, of the potential for a whole new world. But when I read this recent article…
Continue readingWill Hyperphysical Stores Define Future Beauty Retail?
Do you remember what beauty stores were like in 2012? Thinking back, I remember one particular store visit that typifies the beauty store experience a decade ago. It was on a legacy shopping street, and I went in to look…
Continue readingTemperature Check: What’s Happening In Crypto-Cosmetics?
Cryptocurrencies including Bitcoin and Ethereum were down by more than 50% from their all-time highs towards the end of 2021, although they climbed to a stronger start-of-year in 2022. But again, they’ve taken a hit in the latter half of…
Continue readingMenopause Beauty: A Market With A Mission
Womaness launched in the US in 2021. State Of, an Arfa brand, launched in August 2020. Procter & Gamble’s Hair Biology also hit the market in 2020. Before that, there was Kindra in 2019. And just in the last few…
Continue readingMetaverse: How Beauty Brands Can Reach A New Audience
Metaverse beauty is already beginning. It’s a ground for experimentation, with potential for early adopters to gain traction in an untapped and evolving space. We’re already seeing major incumbents and fledgling brands trying out ideas for metaverse engagement, and I’ll…
Continue readingWeb3 Future: Should You Be The Face Of Your Beauty Brand?
Influencer-led beauty brands are on the rise, thanks to a combination of content creator culture shifts and the simultaneous rollout of social selling tools on platforms including Instagram and TikTok. In 2021 I wrote an article about why you should…
Continue reading
