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Wisdom

What Beauty Marketers Need To Know About Paid Ads

Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…

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Wisdom

Where To Go For Creative Inspiration?

Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…

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Wisdom

SEO: How Hero Cosmetics Hit $600 Million

Hero Cosmetics has positioned itself as a skincare hero for acne-prone customers. But I’d argue it’s also a hero of something else: SEO.  The New York-based brand was founded in 2017 by Korean Ju Rhyu, with some products made in…

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Wisdom

5 Email Marketing Secrets ChatGPT Doesn’t Know

Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…

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Wisdom

Here’s Why Brand Storytelling Is Easy

Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…

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Wisdom

6 Design Tips I Learned From Drunk Elephant

Hi there, I’m Richard, and welcome to Beauty Business Journal, a community for entrepreneurs, indie founders, marketers, and industry professionals. Every week I address reader questions about marketing, digital, growth, strategy, and anything else that’s stressing you out in your…

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