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1 day ago
I'm writing a bit about how brands differentiate themselves. Was wondering if anyone had any good examples. Big or small companies?E.g Fenty by Rihanna. Major makeup brands neglected both the lightest and darkest skin tones. So Fenty positioned themselves as *beauty for all*. Diversity was the differentiator.Thanks for any help. ... See MoreSee Less
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Dollar Shave Club -
Differentiator: the first subscription-based affordable shaving solution for everyone.
Differentiator: bringing a natural beauty brand to the makeup industry as an authentic alternative to traditional products.
Versed - truly a pioneer in clean beauty with a mission to help with climate change. (Not only for marketing purposes)
Beautycounter - one of the first DTC clean beauty brands and is actively lobbying the US government to impose more stringent laws and regulations in the beauty industry
Nudestix - cruelty-free makeup brand where 100% of the skus come in stick or tube form for easy/foolproof application
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