[bbp-lost-pass]
Richard McKeon
1 day ago
I'm writing a bit about how brands differentiate themselves. Was wondering if anyone had any good examples. Big or small companies?E.g Fenty by Rihanna. Major makeup brands neglected both the lightest and darkest skin tones. So Fenty positioned themselves as *beauty for all*. Diversity was the differentiator.Thanks for any help. ... See MoreSee Less
Share on FacebookShare on TwitterShare on Linked InShare by Email
Comment on Facebook
Dollar Shave Club - Differentiator: the first subscription-based affordable shaving solution for everyone. Lush - Differentiator: bringing a natural beauty brand to the makeup industry as an authentic alternative to traditional products.
Nice Strategy
Versed - truly a pioneer in clean beauty with a mission to help with climate change. (Not only for marketing purposes)
Beautycounter - one of the first DTC clean beauty brands and is actively lobbying the US government to impose more stringent laws and regulations in the beauty industry
Nudestix - cruelty-free makeup brand where 100% of the skus come in stick or tube form for easy/foolproof application
View more comments
