8 Min Read |
Beauty and sex are getting more closely connected — but in a new way. A new category of sex-positive beauty brands is emerging on the market, with influencers backing up their message: that the beauty industry has an opportunity to promote sexual wellness, and support modern sex educators in helping the public get clued up about their health and their choices.
When beauty professionals challenge the taboo of talking about sex and desire in an open way, they contribute to a conversation that helps adults take control of their intimate lives. Beauty advertising has, conventionally, sexualized women in order to sell products. But sex-positive innovators are turning…
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Updated July 2021