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Shopping festivals have become key to boosting international tourism and regional retail sales in the Middle East. Held each year in January, the Dubai Shopping Festival first launched in 1996 and has grown to become one of the UAE’s most important retail and tourism events. The 30-plus days of the festival offer a range of film festivals, international fashion shows and fireworks displays, and to mark the occasion retailers in most categories offer heavy discounts. Each year around four million visitors spend a total…