
6 Min Read |
A revolution is currently underway in the retail sector. Platforms like Facebook have been quietly introducing tools designed to make shopping through their channels more user-friendly.
The focus is on creating an end-to-end shopping experience where a customer can discover, browse, pay for and arrange delivery of their items without ever leaving the app.
The COVID-19 pandemic has certainly accelerated these plans however they were underway well before the outbreak hit. Since lockdowns were first called, online retail has blossomed – capturing much of the…