Social Selling Will Encourage Beauty Brands To Rethink eCommerce

6 Min Read |

A revolution is currently underway in the retail sector. Platforms like Facebook have been quietly introducing tools designed to make shopping through their channels more user-friendly.

The focus is on creating an end-to-end shopping experience where a customer can discover, browse, pay for and arrange delivery of their items without ever leaving the app.

The COVID-19 pandemic has certainly accelerated these plans however they were underway well before the outbreak hit. Since lockdowns were first called, online retail has blossomed – capturing much of the…

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Updated December 2022

 

 

by Richard McKeon