20 Min Read |

LOS ANGELES (Reuters) – Pressure was mounting on Johnson & Johnson and its signature Baby Powder.

In 2006, an arm of the World Health Organization began classifying cosmetic talc such as Baby Powder as “possibly carcinogenic” when women used it as a genital antiperspirant and deodorant, as many had been doing for years. Talc supplier Luzenac America Inc started including that information on its shipments to J&J and other customers.

J&J, meanwhile, looked for ways to sell more…

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Updated January 2021

by Richard McKeon