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9 Min Read | If you thought livestreaming was just the online version of TV shopping channels like QVC, you’d be wrong. Because livestreaming is an interactive, two-way experience, and those who buy beauty products off the back of livestream…
Continue reading4 Min Read | Demand for beauty items appears to be holding up regardless of hundreds of millions of consumers who are not leaving their houses due to the coronavirus pandemic. L’Oreal, the world’s largest cosmetics company, claimed earlier in…
Continue reading13 Min Read | To say the world of retail is changing is somewhat of an understatement. The global disruption of online selling is a well known phenomenon. The cosy and stable environment of high street retailers buying and selling…
Continue reading2 Min Read | NEW YORK (Reuters) – Amazon.com Inc is suspending sellers from sending non-essential products to its U.S. and U.K. warehouses until April 5 in the latest move to free up inventory space for much-needed supplies that are…
Continue reading3 Min Read | Companies like Amazon, Shopify and Square are offering tools to make independent sellers’ online shops more photogenic NEW YORK, United States — Carolyn Bessette is good at making soap. So good that people pay $8 for a…
Continue reading2 Min Read | (Reuters) – Pop star Lady Gaga on Tuesday announced a line of beauty products exclusively for sale on Amazon in a boost to the online retailer’s cosmetics business. The brand, Haus Laboratories, will launch in September…
Continue reading2 Min Read | (Reuters) – Shares of a number of specialized beauty retailers fell on Monday after Amazon.com Inc said it had started selling beauty products used by licensed stylists, barbers and beauticians. Shares of Sally Beauty Holdings, which…
Continue reading7 Min Read | New software tracks every purchase you’ve made, product you’ve returned, ad you’ve clicked on and item you’ve tossed from your cart. Jessica Ferro recently ordered $200 worth of makeup from Sephora’s online app—and then waited a…
Continue reading4 Min Read | ‘They understand that you cannot just be online,’ Pessina says Walgreens would buy a drug distributor only if price is right Walgreens Boots Alliance Inc. Chief Executive Officer Stefano Pessina said it will be easier for…
Continue reading9 Min Read | As consumers continue to demand more interactive ways for brands to connect and to provide them with an enjoyable customer journey, purchasing has now become much less about the transaction and more about the experience. Shopping…
Continue readingHi guys! Found this video some of you guys might find useful. It's about how the pandemic has changed the Beauty Industry since COVID19. Worth watching the first few minutes. It's not a long video but has some interesting facts about the shift in the cosmetic industry such as how sales in skincare products have surpassed makeup sales for the first time thanks to COVID.
Hey all! Ever heard of Content Mapping? I just recently got to grip with the basis of it after doing some research. A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content through their lifecycle stage. I highly recommend it if you are looking to build on your customer journey! But this is bearing in mind you have your buyer personas done. I'll attach a template below if any of you guys are interested. And for those who aren't sure I'll attach a link below where Karen Hamilton explains the essence of content mapping in 3 mins www.youtube.com/watch?v=jcs7W-XLlZs
Love ❤️ this
