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8 Min Read | It’s no secret that consumer habits have changed dramatically as a result of the pandemic. We explore how beauty consumer decision making and purchasing has changed over the past year and what brands can do to…
Continue reading8 Min Read | China, first to be hit hard by Covid-19, is showing strong signs of economic recovery — and its luxury cosmetics market is quickly returning to pre-pandemic levels. Why? The answer appears to lie with China’s younger…
Continue reading8 Min Read | Beauty brands that strive to tap into the Chinese market are working with a new generation of consumers, whose lifestyles, desires and world views are changing with wider societal and global shifts. A report by Deloitte,…
Continue reading8 Min Read | If there’s one thing we know about fragrances, it’s that they have the power to evoke a strong emotional reaction. Research shows that scents can trigger memories and transport you to another place or time, so…
Continue reading8 Min Read | Each generation is facing its own challenges during the Covid-19 pandemic, but Gen Z consumers — with the influence of digital culture affecting them particularly deeply — are going through a unique rewiring of emotions. As…
Continue reading8 Min Read | So far, data about how the beauty industry will ride out the pandemic has contained mixed messages. In general, reports show that many categories have already started to bounce back after a dip in March this…
Continue reading8 Min Read | Credit cards are less popular among Millennial and Gen Z consumers than in their parents’ generation. But that doesn’t mean young people don’t want to be able to buy the products they want before they’ve got…
Continue reading8 Min Read | Subscription beauty has been gradually growing in recent years, but the Covid-19 pandemic has accelerated demand. A growing number of consumers are looking for new ways to find and buy their ideal products, to stay safe,…
Continue reading15 Min Read | The beauty industry is a glittering, glamorous world of lotions, potions and brightly coloured bottles on bathroom shelves. From the outside it’s attractive and appealing… but the industry has a darker side. In 2018, Zero Waste…
Continue reading8 Min Read | For some beauty businesses, maintaining sales during and after the global pandemic is a source of fear and frustration. But it doesn’t have to be that way. With all big world changes come new opportunities —…
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