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5 Min Read | Plan the work. Work the plan. Planning can take several forms, depending on where you are in your content marketing journey, but it should be the first — and strongest — pillar within your marketing framework…
Continue reading8 Min Read | After the economic challenges of 2020, business leaders across all sectors will be under increased pressure to ensure their budgets are being spent as effectively as possible. Within the beauty industry this will mean reassessing how…
Continue reading5 Min Read | What happens when you create a blog aimed at giving women beauty advice, makeup tutorials, product reviews, and techniques from industry leaders? Ask Emily Weiss, the founder and CEO of Into The Gloss, a beauty blog that…
Continue reading8 Min Read | While the beauty industry as a whole has taken an inevitable hit as a result of the pandemic, many brands report (as we’ll see later) that their sales haven’t suffered or have suffered briefly and then…
Continue reading8 Min Read | We know Covid-19 has had a huge impact on B2C beauty brands so far — but B2B relationships have had to change too. With decreased budgets and a rapid shift to digital and remote operations and…
Continue reading4 Min Read | Unless you have been avoiding the news and any social engagements for the past number of weeks, you are likely aware of Covid-19 (aka the Coronavirus) spreading to pandemic levels, causing disruption to the lives people…
Continue reading3 Min Read | Beauty is one of the most personal verticals of all of retail. If not the most personal. In physical stores, the personal nature of beauty is evident in the important role the in-store beauty consultant plays…
Continue readingI am super excited about launching my first Pro Beauty Kit in collaboration with Relavel! Click the link to see my design journey!
makeupkween.com/new-blog
