Tag
8 Min Read | Travel Retail has undergone a radical transformation in the past twelve months, with the majority of the sector effectively becoming dormant in the wake of COVID-19. The channel may have taken a hard hit in 2020…
Continue reading12 Min Read | Over the past decade, the power and influence of TV Shopping, particularly that which includes live product demos, has been growing. The QVC (Qurate Retail Group) Inc. shopping network, is a global leader in this channel…
Continue reading8 Min Read | Since the pandemic began, many channels within the beauty industry have suffered from the lockdown restrictions imposed to counteract it. Reduced footfall has meant that many product lines have had to migrate almost entirely to online…
Continue reading10 Min Read | As France re-enters lockdown, brands like Lancome, Dior and Chanel have doubled down on digital services like virtual consultations and tailored 1-2-1 beauty masterclasses in order to maintain customer engagement and drive sales. They have also…
Continue reading8 Min Read | As the most significant sales period for Western beauty markets, Christmas has long been marked on the calendar for beauty brands and consumers alike. But as Covid-19 continues to affect much of the world, and more…
Continue reading8 Min Read | Before the 2020 pandemic, it wasn’t easy for beauty consumers in Africa — and particularly those interested in the luxury category — to buy from international brands that don’t trade in the region. Options were limited,…
Continue reading8 Min Read | According to data collected by Statista, skincare is the most profitable category in the cosmetics industry, taking up 39% of the global market. The shift from in-person shopping experiences to online has been a gradual one,…
Continue reading8 Min Read | Over the course of the last few months (and still continuing), consumer habits have shifted to online product discovery and purchasing. Digital platforms, including websites, apps and social media, have become increasingly essential for brands to…
Continue reading9 Min Read | Beauty consumers in the Middle East have traditionally preferred in-person shopping experiences. But that’s beginning to change. While malls in the region are expected to remain popular for a few years yet, a number of factors…
Continue readingI am super excited about launching my first Pro Beauty Kit in collaboration with Relavel! Click the link to see my design journey!
makeupkween.com/new-blog
