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8 Min Read | As the most significant sales period for Western beauty markets, Christmas has long been marked on the calendar for beauty brands and consumers alike. But as Covid-19 continues to affect much of the world, and more…
Continue reading8 Min Read | Before the 2020 pandemic, it wasn’t easy for beauty consumers in Africa — and particularly those interested in the luxury category — to buy from international brands that don’t trade in the region. Options were limited,…
Continue reading8 Min Read | According to data collected by Statista, skincare is the most profitable category in the cosmetics industry, taking up 39% of the global market. The shift from in-person shopping experiences to online has been a gradual one,…
Continue reading8 Min Read | Over the course of the last few months (and still continuing), consumer habits have shifted to online product discovery and purchasing. Digital platforms, including websites, apps and social media, have become increasingly essential for brands to…
Continue reading9 Min Read | Beauty consumers in the Middle East have traditionally preferred in-person shopping experiences. But that’s beginning to change. While malls in the region are expected to remain popular for a few years yet, a number of factors…
Continue readingHi guys! Found this video some of you guys might find useful. It's about how the pandemic has changed the Beauty Industry since COVID19. Worth watching the first few minutes. It's not a long video but has some interesting facts about the shift in the cosmetic industry such as how sales in skincare products have surpassed makeup sales for the first time thanks to COVID.
Hey all! Ever heard of Content Mapping? I just recently got to grip with the basis of it after doing some research. A content map is a plan to deliver the right content, to the right people, at the right time. Content mapping takes into account the characteristics of the person who will be consuming the content through their lifecycle stage. I highly recommend it if you are looking to build on your customer journey! But this is bearing in mind you have your buyer personas done. I'll attach a template below if any of you guys are interested. And for those who aren't sure I'll attach a link below where Karen Hamilton explains the essence of content mapping in 3 mins www.youtube.com/watch?v=jcs7W-XLlZs
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