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4 Min Read | The origins of perfume can be traced back over 5000 years to the Middle East, most notably Egypt. Use of fragrances and perfumery are deeply ingrained in the culture of the Arabian Peninsula and are considered…
Continue reading2 Min Read | Swiss scent producer Givaudan sees industry shortage of citrus Company seeks alternative supplies of citral products Your favorite lemon-scented shower gel could be a precious commodity over the coming months. Givaudan SA and other fragrance makers…
Continue reading3 Min Read | Fragrance sales in Saudi Arabia declined in 2015, according to industry insiders, but the country’s perfume sector still has much potential. Last year, the market was hit by a general economic slowdown, fall in oil price and…
Continue reading3 Min Read | The men’s grooming category in the Middle East continues to gain traction, with fragrances in particular becoming more popular among the region’s youth. Despite declining sales of beauty products on a whole in many countries in…
Continue readingA few years ago Western brands looking to launch or penetrate deeper into the Middle East came out with an oud fragrance. Doing so was seen as a sure way to appeal to consumers’ tastes in the Middle East and…
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