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6 Min Read | Regardless of the time and effort you put into building your strategy, developing editorial plans, or crafting persuasive, engaging, high-quality copy for your beauty brand, success frequently depends on your distribution and promotional choices. Although much of…
Continue reading5 Min Read | Plan the work. Work the plan. Planning can take several forms, depending on where you are in your content marketing journey, but it should be the first — and strongest — pillar within your marketing framework…
Continue reading4 Min Read | (London) – Over the past few years, social media influencers have become an integral part of the marketing mix, every facet of life seems to have someone who’s made a career out of talking about their…
Continue reading4 Min Read | As brands increasingly turn their focus towards the female population they have had to re-think their portrayals of women. The old stereotype of the perfect housewife has been replaced by more realistic portrayals of femininity; a prime…
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