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8 Min Read | Over the course of the last few months (and still continuing), consumer habits have shifted to online product discovery and purchasing. Digital platforms, including websites, apps and social media, have become increasingly essential for brands to…
Continue reading9 Min Read | Beauty consumers in the Middle East have traditionally preferred in-person shopping experiences. But that’s beginning to change. While malls in the region are expected to remain popular for a few years yet, a number of factors…
Continue reading5 Min Read | The United Arab Emirates is showing solid growth within the beauty and wellness industry. According to Euromonitor International consumers in the UAE are expected to spend $294 per capita on personal grooming by 2020, more than…
Continue reading6 Min Read | The Global Wellness Institute Symposium at Arabian Travel Market revealed that MENA’s annual wellness tourism market is growing at 13.3%, its spa industry at 15.4%, and its thermal springs sector at 30.4%, making it the fastest…
Continue reading5 Min Read | Building an e-commerce beauty business in the Middle East comes with its own unique set of obstacles — as well as excellent potential in a young and developing market. The GCC is made up of six…
Continue reading5 Min Read | Even compared to just a few years ago the cosmetics sector today looks vastly different. Beauty is no longer restricted by region, culture or even gender. The internet has transformed how we engage with beauty. Whatever…
Continue reading7 Min Read | Consumer shopping habits are changing — fast. In the Middle East, dominant beauty incumbents and physical stores are increasingly challenged by the disruptive force of new startups and global social media platforms. A review of statistics…
Continue reading4 Min Read | Men are buying more grooming products in the Middle East fueled by greater employment and social-media trends. Like their female compatriots, men in the Middle East are increasingly concerned about the way they look, which is…
Continue reading3 Min Read | Half of the Middle East’s population is under the age of 25 and they are educated, tech-savvy and highly connected. This makes them a key target for beauty brands looking to penetrate the region. More exposed…
Continue reading2 Min Read | The strength of local currencies is making beauty products in the Middle East more expensive and impacting consumption. While international beauty brands – and particularly premium brands – in the Middle East have been… Subscribe to…
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