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6 Min Read | Top search engine rankings are one of the key pillars of online business success. According to Backlinko, the first result on Google gets 31.7% of all clicks — while results on the second page receive just…
Continue reading6 Min Read | Consumer expectations of same-day delivery in China have given rise to intense competition for the “last mile” delivery amongst some the biggest beauty brands in the industry. Delivery apps that have been typically used by food…
Continue reading6 Min Read | E-commerce has skyrocketed in China, driven in part by the COVID-19 pandemic. Many local platforms are seeing strong demand. Tmall has stood out as one the key winners, where beauty sales in particular have seen a…
Continue reading8 Min Read | The direct to consumer (DTC) model took off quickly, driven by changes in online tech and communications that allowed brands to easily — and affordably — connect with people who wanted to buy from them. Recently…
Continue reading6 Min Read | Disruptive technologies are changing the way consumers discover, experience and purchase beauty products. Not so long ago, the gold standard for beauty brands was to deliver a great product. But in 2020, brands will be expected…
Continue reading4 Min Read | Currently dealing with a pre-pandemic “retailpocalypse” that has already claimed Barney’s as a casualty in 2019 and resulted in downsizing and redundancies at Macy’s this year, many U.S. retailers are battling for survival. Many had looked…
Continue reading3 Min Read | PARIS, July 24 (Reuters) – U.S. sales at beauty retailer Sephora picked up in the second quarter after a sluggish end to 2018, its parent LVMH said on Wednesday, citing its continued tie-up with U.S. department…
Continue reading2 Min Read | (Reuters) – Pop star Lady Gaga on Tuesday announced a line of beauty products exclusively for sale on Amazon in a boost to the online retailer’s cosmetics business. The brand, Haus Laboratories, will launch in September…
Continue reading7 Min Read | New software tracks every purchase you’ve made, product you’ve returned, ad you’ve clicked on and item you’ve tossed from your cart. Jessica Ferro recently ordered $200 worth of makeup from Sephora’s online app—and then waited a…
Continue reading4 Min Read | As consumers become more interested in the processes behind the beauty industry, they are increasingly becoming involved in the product development process by voicing their opinions and ideas to any beauty brands who are prepared to…
Continue readingI am super excited about launching my first Pro Beauty Kit in collaboration with Relavel! Click the link to see my design journey!
makeupkween.com/new-blog
