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6 Min Read | Consumers are more sensitive than ever due to the effects of COVID-19. It is not necessarily a time to cut costs for all industries, but it is certainly a time to be mindful that advertisements won’t…
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3 Min Read | Social media is an amazing resource for many businesses, offering an affordable and accessible way to advertise your brand to a growing audience. Within the beauty industry, social media certainly packs a powerful punch – as…
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5 Min Read | Twisted Content is an agency specialising in digital and content marketing for beauty, cosmetics, skincare, haircare and fragrance brands and has worked with many international beauty brands on their marketing and digital services. Beauty Business Journal…
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5 Min Read | (Reuters) – In a TikTok video with the hashtag #awesomekiss, viral teen star Charli D’Amelio uses an eos Products lipbalm before kissing the screen and transforming into a dancing, costumed Santa in an ad for her…
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[vc_row][vc_column][vc_column_text] 7 Min Read | Since it’s 2016 launch, TikTok has become the lip-sync and talent app. Created by Chinese tech firm Bytedance, it acquired an earlier lip-sync app, Musical.ly, which aided its rapid growth in popularity among Gen Z…
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5 Min Read | Marketing departments have always struggled with three main challenges. Creating enough content to cover all audiences and channels, gaining the consumer’s attention and creating a trusted, authentic brand identity. When the influencer phenomenon came on the…
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5 Min Read | It’s said that beauty is in the eye of the beholder. It’s subjective. But where do the biases and preferences that tell us what is and isn’t beautiful come from? American economist and sociologist Thorstein Veblen…
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5 Min Read | The Internet has changed the playing field when it comes to marketing goods and services. But not completely — it is clear that more traditional and tangible marketing methods are still important for brands to gain…
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5 Min Read | A significant trend is emerging in the beauty industry, and transforming the way that large scale corporates reach their audience. Brands which interact with and sell directly to consumers have been around for years — think…
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