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6 Min Read | A revolution is currently underway in the retail sector. Platforms like Facebook have been quietly introducing tools designed to make shopping through their channels more user-friendly. The focus is on creating an end-to-end shopping experience where…
Continue reading8 Min Read | The Internet has changed the influencer landscape almost unrecognizably over the last decade. From celebrities taking up the vast majority of social influencing roles in 2010; to today’s vastly popular ‘real people’ influencers who have used…
Continue reading8 Min Read | Have you heard anyone say “I love this, it takes me straight back to the 90s!” this year? From brown lipstick to super slick lip gloss, and thick eyeliner to blue eyeshadow, 90s beauty trends have…
Continue reading8 Min Read | She’s confident, attractive, and she knows what she wants. She’s tuned in to the social issues her audience is interested in right now. She shares her opinions — and beauty preferences — freely, and she’s absolutely…
Continue reading6 Min Read | Consumers are more sensitive than ever due to the effects of COVID-19. It is not necessarily a time to cut costs for all industries, but it is certainly a time to be mindful that advertisements won’t…
Continue readingSocial media is an amazing resource for many businesses, offering an affordable and accessible way to advertise your brand to a growing audience. Within the beauty industry, social media certainly packs a powerful punch – as many consumers flood to…
Continue reading5 Min Read | Twisted Content is an agency specialising in digital and content marketing for beauty, cosmetics, skincare, haircare and fragrance brands and has worked with many international beauty brands on their marketing and digital services. Beauty Business Journal…
Continue reading5 Min Read | (Reuters) – In a TikTok video with the hashtag #awesomekiss, viral teen star Charli D’Amelio uses an eos Products lipbalm before kissing the screen and transforming into a dancing, costumed Santa in an ad for her…
Continue reading7 Min Read | Since it’s 2016 launch, TikTok has become the lip-sync and talent app. Created by Chinese tech firm Bytedance, it acquired an earlier lip-sync app, Musical.ly, which aided its rapid growth in popularity among Gen Z users….
Continue reading5 Min Read | Marketing departments have always struggled with three main challenges. Creating enough content to cover all audiences and channels, gaining the consumer’s attention and creating a trusted, authentic brand identity. When the influencer phenomenon came on the…
Continue readingI am super excited about launching my first Pro Beauty Kit in collaboration with Relavel! Click the link to see my design journey!
makeupkween.com/new-blog
