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Social Media Marketing

Digital Business

Are Influencers Really Worth The Money?

5 Min Read | Marketing departments have always struggled with three main challenges. Creating enough content to cover all audiences and channels, gaining the consumer’s attention and creating a trusted, authentic brand identity. When the influencer phenomenon came on the…

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Beauty Incumbents Go Direct-To-Consumer
Think Tank

Beauty Incumbents Go Direct-To-Consumer

5 Min Read | A significant trend is emerging in the beauty industry, and transforming the way that large scale corporates reach their audience. Brands which interact with and sell directly to consumers have been around for years — think…

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