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8 Min Read | The arrival of the Covid-19 pandemic caught us all unprepared last spring. In the 12 months that followed we have seen ecommerce skyrocket and international travel practically vanish. Perhaps one of the most threatened commercial markets…
Continue reading8 Min Read | With the Coronavirus making it more difficult to distribute samples to physical stores, remote product sampling through media and digital platforms is gaining renewed attention as a way to create encounters and experiences with new products….
Continue reading8 Min Read | It’s no secret that consumer habits have changed dramatically as a result of the pandemic. We explore how beauty consumer decision making and purchasing has changed over the past year and what brands can do to…
Continue reading8 Min Read | eCommerce has exploded within the retail sector and is projected to grow by 20% in 2020 alone according to a recent IBM study. By and large this has been a response to new restrictions and consumer…
Continue reading4 Min Read | Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. So the reality is your content must satisfy two masters. On…
Continue reading5 Min Read | From day one, the spread of COVID-19 rocked the world of salons, spas, and beauty treatment spaces. The close proximity of clients and professionals became difficult to manage, but as more cities and states reopen, many…
Continue reading8 Min Read | Each generation is facing its own challenges during the Covid-19 pandemic, but Gen Z consumers — with the influence of digital culture affecting them particularly deeply — are going through a unique rewiring of emotions. As…
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