The Beauty Industry Is Crisis Resilient — Can Everyone Make It Through?

8 Min Read |

While the beauty industry as a whole has taken an inevitable hit as a result of the pandemic, many brands report (as we’ll see later) that their sales haven’t suffered or have suffered briefly and then quickly recovered. Does this mean that beauty is truly crisis resilient? By and large, the industry has many strengths, but specific weaknesses of certain industry segments make it extremely vulnerable to changes economic and social changes.

Covid-19 is forcing brands to change strategy

Amna Abbas, Senior Analyst of beauty and fashion in the Middle East at Euromonitor International, points out that brands…

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Updated August 2020