The Beauty Market In Germany: Challenges & Opportunities

12 Min Read |

Expanding into new markets is an important opportunity that businesses simply cannot ignore. However, one must keep in mind that it can be a major battleground. It takes a disciplined process to accurately assess the full potential of each growth opportunity. A bad bet can easily bog down your business in the blink of eye.

Germany is one of Europe’s largest markets for beauty products, generating revenue expected to amount to USD 25 billion in 2020 according to Statista. The market is expected to grow annually by 4.3% (CAGR 2020-2023). Renowned for its amazing innovations – introducing the world to the printing press, automobiles, aspirin and more recently, the MP3 technology – Germany, represents a plethora of opportunities for…

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Updated August 2020