Male Beauty Standards

5 Min Read |

Not so long ago, male grooming products were limited to shaving creams, a splash of aftershave and some deodorant with, maybe, hair gel thrown into the mix. Not anymore. Men’s grooming has been undergoing a cultural shift in the last few years.

In the West, this movement was initially driven by millennials and now underpinned by Generation Z men. The city of Birmingham in the UK, was brought to a standstill and gridlocked for hours last Saturday, as thousands of teenagers flocked to see James Charles, a 19-year old YouTuber from New York, make a brief appearance to open a shop for Morphe Cosmetics. Rows of…

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Updated December 2022

by Richard McKeon