I keep hearing people say the same thing in various kinds of conversations, and in all different contexts: âstrange times.âÂ
We all hoped the tailend of pandemic restrictions would signal simpler times, but it just hasnât turned out that way â war, wildfires, and international tension are all feeding into the pot of uncertainty and recession.Â
When I wrote this article about beauty consumers in 2022, there was a focus on balancing economic uncertainty with post-pandemic freedom. Now looking ahead to 2024 thereâs still no clear sense of stability coming up, and all consumer industries have to accept that the key challenge of product marketing continues to be the balance between what people need and want right now, and the obstacles they expect to face in the future. Thereâs no point in pretending nothingâs happening; but at the same time, beauty brand marketing content can offer a much needed break from warnings about inflation and energy price hikes.Â
What is Beauty Business Journal?
Ideas. Frameworks. Community.
Thought-leadership and marketing education for tactical executors, brand builders, and changemakers.
We help beauty industry marketers save time on research and share ideas on how to increase revenue.
A communityÂ to learn, grow and connect with industry peers.
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When you join Beauty Business Journal, you get instant access to the following:
- Beauty Business Journal Community: This is a place to connect with other Beauty Business Journal members, ask questions, and get valuable input and feedback from peers.
- Processes/Frameworks: We share the most effective processes and strategies our team have studied and learned from over the years. Frameworks used by some of the most successful brands in the industry. Designed to help you create effective go-to-market strategies, build a stronger brand presence, convert more customers, improve ecommerce infrastructure â we share it all, so you walk away with actionable takeaways every time. (Think Charlotte Tilbury, Hero Cosmetics, Harrys, Beautyworld Middle East, etc.)
- Written Content: Instant access to over 3 yearsâ worth of thought leadership. We deep dive into the trends and topics that modern businesses are confronting daily.
- Our Weekly Round-Up Email: A newsletter packed with tips, insights and opportunities to build your business. Our weekly briefing, featuring agenda setting news & analysis.
- Ask Me Anything: We do open AMAs and then answer questions on the podcast.
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Who is the Beauty Business Journal Community For?
The community is for strategic thinkers, tactical executors and brand builders who are building modern brands and seeking to understand changing market dynamics. Itâs a space to ask questions, start important discussions, and expand your knowledge.
Inside, youâll have access to the resources and community you need to become a better business operator.
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We wanted to make it easier to get your Beauty Business Journal membership paid for by your company if you arenât already. When you join, you’ll get a template that you can send to your manager or CFO so you can have your company expense your membership.
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Beauty Business Journal is purposely kept at a low price â thousands of dollars less than other publications or newsletters â to ensure it is accessible to everyone, including students.
How Do I Cancel My Subscription?
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Updated December 2022