
Paul Virilio famously said, “when you invent the plane you also invent the plane crash.”
That idea applies to the invention of any system, and the information systems that the beauty industry relies on are no exception. There are all kinds of tech and distribution systems that could drastically impact the future of the industry should they change or fail, but here at BBJ my focus is — as any seasoned reader will know — on beauty marketing.
So I started thinking; what potential plane crashes, so to speak, have beauty marketers invented? And how can brands brace themselves for the impact?