The New Era Of Male Beauty In China

5 Min Read |

A recent report by global market research institution Euromonitor stated that by 2019 men’s cosmetic product consumption in mainland China will have a 13.5 percent average growth rate per annum, significantly higher than the global average of 5.8 percent and reaching CNY1.9 billion ( USD 300 billion).

Men’s grooming isn’t a new phenomenon, but in China it has taken on a new significance among the younger generation. The Chinese attitude to men wearing makeup has…

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Updated December 2022

by Richard McKeon