In the last few months of 2021, there was a lot of industry chatter about a plastic surgery boom. The most popular perspective seems to be this: that people have spent an unprecedented amount of time analyzing their own faces while logged in to Zoom calls, and this is driving an increased desire for β€” and acceptance of β€” cosmetic surgery procedures.Β 

But how likely is it, really, that the pandemic will be behind a sustained plastic surgery boom over the next few years? And if more people do have more procedures, what are the deeper motivations for that? There are clues in the data, and also clues in the types of procedures that are seeing growth in uptake.Β 

A Look At What We Know

We do know that cosmetic surgery has had a good couple of years. So much so that George Fox, Managing Director at plastic surgery marketing agency Unveil, told…

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Updated December 2022

by Richard McKeon