
10 Min Read |
Being a clean beauty brand is already becoming a “must” in Europe and the United States as clean beauty companies and manufacturers work towards growth and expansion strategies, all while ensuring their products are addressing rising interest around diversity, inclusiveness, and wellness. US based E.L.F. Beauty, a company that advocates for clean cosmetics has just acquired emerging clean beauty brand W3ll People, as well as Canada’s Ilia, a clean beauty brand that claims to have…