
What’s the most popular search engine? If you’re looking at the use-volume figures, you’d say Google. And you wouldn’t exactly be wrong — but you wouldn’t exactly be right, either.
Now in 2022, Google leads search engine use with a staggering 91.42 market share. Data from Statista and statcounter confirms that Google currently dominates in all countries and on all devices. Microsoft Bing comes in at second place with a market share of just 2.96%, in spite of being the default search engine on Windows PCs.
And Google does so well because it’s fit for purpose. Every search made on Google provides the engine with more data to make its algorithm smarter, and its smartness is an insurmountable advantage over…